필리핀의 가정 및 원예 시장

In 2024, home and garden in the Philippines experienced moderate growth across all categories. Gardening continued to expand as pandemic-inspired interest in indoor and balcony planting endured, supported by initiatives such as San Miguel Corporation's Backyard Bukid and the DILG's Kalinisan Day. Climate considerations and urban greening efforts drove increased demand for trees, shrubs, and protected-environment horticulture.

Euromonitor International's Home and Garden in Philippines report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Government programmes and campaigns support modest growth in gardening in 2024
• Ramgo International Corp leads gardening, supported by an extensive distribution network
• Non-grocery retailers lead distribution in the Philippines, offering tailored products and accessories

PROSPECTS AND OPPORTUNITIES

• Decline in gardening sales projected due to category saturation
• Vertical gardening solutions expected to advance over the forecast period
• Distribution channels likely to evolve due to rising consumer interest in sustainable living

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in home improvement sales due to surge in renovation activities
• Pacific Paint Philippines Inc leads home improvement, strengthened by community engagement
• Home improvement and gardening stores leads distribution, offering experiential purchases and expert guidance

PROSPECTS AND OPPORTUNITIES

• Other home improvement expected to remain the most dynamic subcategory, driven by continued enthusiasm for DIY projects
• Home improvement will be characterised by innovation emphasising sustainability and versatility
• Distribution channels for home improvement will see ongoing omnichannel integration

CATEGORY DATA

• Table 17 Sales of Home Improvement by Category: Value 2019-2024
• Table 18 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 21 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 22 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 23 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Current value growth in homewares supported by entry of Australian retailer Anko
• New product innovations help Sawasdee Marketing Corp lead homewares in 2024
• Department stores leads, but e-commerce enjoys dynamic growth

PROSPECTS AND OPPORTUNITIES

• Growth expected in sales of homewares due to stronger consumer confidence
• Homewares set for product innovation, with smart functionality and space-saving solutions
• Distribution channels expected to undergo transformation due to shifting consumer behaviour

CATEGORY DATA

• Table 24 Sales of Homewares by Category: Value 2019-2024
• Table 25 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 26 Sales of Homewares by Material: % Value 2019-2024
• Table 27 NBO Company Shares of Homewares: % Value 2020-2024
• Table 28 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 29 Distribution of Homewares by Format: % Value 2019-2024
• Table 30 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 31 Forecast Sales of Homewares by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home furnishings enjoys robust current value growth in 2024
• Firefly Electric & Lighting Co enjoys dynamic performance due to evolving product portfolio
• Strategic store expansions help homewares and home furnishing stores prevail as the most dynamic distribution channel

PROSPECTS AND OPPORTUNITIES

• Stable growth expected in home furnishings, supported by macroeconomic stability
• Ongoing urbanisation and LED adoption will support sales of lighting in the years ahead
• Innovations in biodegradable fibre furniture predicted over the forecast period

CATEGORY DATA

• Table 32 Sales of Home Furnishings by Category: Value 2019-2024
• Table 33 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 35 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 36 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 37 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 38 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029