말레이시아의 가정 및 원예 시장

Sales of home and garden products in Malaysia continued to rise in current value terms in 2024, supported by a moderate rebound in the property market - particularly across urban areas - which helped to boost interest in home renovations. This upward trend was further strengthened by government measures under Budget 2024, which allocated funding for home maintenance and repair programmes targeting lower-income households.

Euromonitor International's Home and Garden in Malaysia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urban living, wellness trends and sustainability reshape Malaysia's gardening market in 2024
• Urban gardening leader Baba strengthens market position, while Hikoki powers growth with cordless innovation
• Non-grocery retailers and e-commerce flourish as Malaysians turn to home gardening

PROSPECTS AND OPPORTUNITIES

• Gardening will continue to evolve, driven by wellness trends and sustainable innovations
• Smart home technology adoption to accelerate over the forecast period
• Desire for eco-conscious living to drive demand for green materials

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Indoor living leads growth in home furnishings in 2024
• Ikea faces competitive pressure as affordability and innovation drive shifts in share
• Direct selling and e-commerce fuel expansion

PROSPECTS AND OPPORTUNITIES

• Modest growth expected, as consumers curb expenditure on non-essential items
• Smart and multifunctional furniture will see rising demand, underpinned by increasingly urbanised lifestyles
• Digital platforms set to transform shopping experience

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home improvement market sees healthy growth in 2024, driven by DIY culture, urban expansion, and demand for customisation.
• Strategic expansion and sustainability drive growth for White Horse and KCC Paints
• Non-grocery retailers and e-commerce platforms reshape distribution landscape

PROSPECTS AND OPPORTUNITIES

• Wall coverings and paint to lead growth as consumers prioritise affordability
• Smart home technology to drive growth as homeowners embrace convenience and energy efficiency
• Sustainability to reshape home improvement market as Malaysians prioritise eco-friendly living

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Malaysia's homewares market sees continued growth, as consumers showed continued interest in home-based cooking and kitchen styling
• Tupperware maintains market leadership amid innovation and strong brand loyalty
• Non-grocery retail remains dominant channel for homewares

PROSPECTS AND OPPORTUNITIES

• Steady growth ahead for Malaysia's homewares market, driven by urbanisation of consumer lifestyles and evolving retail channels
• E-Commerce to drive homewares growth through convenience and digital innovation
• Rapid adoption of smart home and kitchen appliances will reshape homewares landscape

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029