중국의 홈 & 가든 시장

Home and garden in China in 2025 demonstrated resilience in 2025, recording value sales of CNY1,544 billion and achieving 1% growth despite a falling population and a cautious approach to discretionary spending. China maintained robust real GDP growth of 5% and benefited from exceptionally low inflation at almost zero, supporting consumer purchasing power even as spending remained selective. The combination of rapid digital transformation, notably the widespread adoption of AI-powered retail and...

Euromonitor International's Home and Garden in China report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2030 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Industry Performance

Suofeiya and Ikea Embrace Ai Design to Drive Online Personalisation and Sales

CHART 1 Suofeiya's Diyhome Puts Ai?Design at the Point of Sale

Oppein'S Design-Led Interiors and Affordable Premium Launches Capture Cautious Urban Spenders

Iris China and the "Balcony Economy" Fuel Rapid Growth in Gardening

CHART 2 Value Sales 2020-2030

CHART 3 Value Sales by Category 2025

What's Next?

Ai-Powered Retail Platforms to Reshape Consumer Expectations and Drive Digital Integration

Home Furnishings Will Maintain Its Lead as Design-Led Upgrades Attract Cautious Spenders

Gardening Set to Drive Growth, with Online Central to Product Discovery

CHART 4 Forecast Value Sales 2020-2030

CHART 5 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Oppein and Jason Furniture Defend Leadership through Innovation and Scale

CHART 6 Company Shares 2025

CHART 7 Brand Shares 2025

Channels

Home Products Specialists Maintains Leadership as Tactile Experience Prevails

Retail E-Commerce Accelerates Gains by Leveraging Digital Innovation

Experiential and Sustainability-Focused Concepts Reshape Consumer Expectations

CHART 8 Retail Channels 2020-2025

Economic Context

CHART 9 Economic Context for Home and Garden

CHART 10 Real Gdp Growth 2020-2030

CHART 11 Inflation 2020-2030

Consumer Context

CHART 12 Consumer Context for Home and Garden

CHART 13 Population 2020-2030

CHART 14 Consumer Expenditure 2020-2030

CHART 15 Population by Generation 2025

Country Reports Disclaimer

HOME IMPROVEMENT IN CHINA

• Key Data Insights
• 2025 Developments
• Home Improvement Summary
• Industry Performance
• Red Star Macalline Links Digital and In-Store Journeys to Boost Home Upgrades
• Luxury Vinyl Tiles and Eco Paint Drive Renovation Demand in Ageing Homes
• CHART 16 Jomoo's Xiaomu Turns the Toilet into a Water-Efficient Health Device
• CHART 17 Value Sales 2020-2030
• CHART 18 Value Sales by Category 2025
• What's Next?
• Trade-In Incentives and Renovation Focus Set to Drive Demand for Upgrades
• Digital Integration and Policy-Driven Innovation to Reshape the Renovation Journey
• CHART 19 Forecast Value Sales 2020-2030
• CHART 20 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Nippon Paint Capitalises on Renovation Boom with Eco Innovation
• CHART 21 Company Shares 2025
• CHART 22 Brand Shares 2025
• Channels
• Home Products Specialists Maintains Its Lead While Digital Rivals Advance
• CHART 23 Retail Channels 2020-2025
• Economic Context
• CHART 24 Economic Context for Home Improvement
• CHART 25 Real Gdp Growth 2020-2030
• CHART 26 Inflation 2020-2030
• Consumer Context
• CHART 27 Consumer Context for Home Improvement
• CHART 28 Population 2020-2030
• CHART 29 Consumer Expenditure 2020-2030
• CHART 30 Population by Generation 2025
• Country Reports Disclaimer

GARDENING IN CHINA

• Key Data Insights
• 2025 Developments
• Gardening Summary
• Industry Performance
• Iris China and Douyin Inspire Small-Space Gardening Habits
• CHART 31 Iris Brings Gardening to China's Balconies and Windowsills
• Yunnan Floriculture Powers Daily Plant Purchases Nationwide
• Balcony Planters and Electrified Tools Boost Urban Participation
• CHART 32 Value Sales 2020-2030
• CHART 33 Value Sales by Category 2025
• What's Next?
• Cordless Tool Makers Set to Expand with Urban-Friendly Solutions
• Horticulture Will Continue to Lead Value, While Pots and Planters Set to Accelerate
• Social Platforms and Policy Shifts to Reshape Consumer Demand Patterns
• CHART 34 Forecast Value Sales 2020-2030
• CHART 35 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Hongyue and Biom Leverage Digital Supply Chains to Defend Leadership
• CHART 36 Company Shares 2025
• CHART 37 Brand Shares 2025
• Channels
• Transforming Shopping Habits through Digital Integration
• Yunshe Flowers and Dounan Livestreams Accelerate Urban Plant Adoption
• CHART 38 Retail Channels 2020-2025
• Economic Context
• CHART 39 Economic Context for Gardening
• CHART 40 Real Gdp Growth 2020-2030
• CHART 41 Inflation 2020-2030
• Consumer Context
• CHART 42 Consumer Context for Gardening
• CHART 43 Population 2020-2030
• CHART 44 Consumer Expenditure 2020-2030
• CHART 45 Population by Generation 2025
• Country Reports Disclaimer

HOMEWARES IN CHINA

• Key Data Insights
• 2025 Developments
• Homewares Summary
• Industry Performance
• Consumers Look for Value-Driven Assortments and Players Respond
• Supor and Muji Tailor Compact Kitchen Solutions for Urban Apartment Dwellers
• A Move Towards Value, and Digital Discovery Aids Sales Conversion
• CHART 46 Miniso Makes Affordable Private Label Its Winning Formula
• CHART 47 Value Sales 2020-2030
• CHART 48 Value Sales by Category 2025
• What's Next?
• Urban Households Drive Demand for Modular, Adaptable Solutions
• New Regulatory Requirements Will Require Adaptation by Companies
• Ar, Ai and Social Commerce Set to Reshape Digital Purchasing Journeys
• CHART 49 Forecast Value Sales 2020-2030
• CHART 50 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Supor Leverages Innovation and E-Commerce to Defend Leadership
• CHART 51 Company Shares 2025
• CHART 52 Brand Shares 2025
• Channels
• Tmall and Jd.Com Drive Digital Shift with Integration of Social Commerce
• Value Lifestyle Superstores and Omnichannel Specialists Set to Redefine the Shopping Experience
• CHART 53 Retail Channels 2020-2025
• Economic Context
• CHART 54 Economic Context for Homewares
• CHART 55 Real Gdp Growth 2020-2030
• CHART 56 Inflation 2020-2030
• Consumer Context
• CHART 57 Consumer Context for Homewares
• CHART 58 Population 2020-2030
• CHART 59 Consumer Expenditure 2020-2030
• CHART 60 Population by Generation 2025
• Country Reports Disclaimer

HOME FURNISHINGS IN CHINA

• Key Data Insights
• 2025 Developments
• Home Furnishings Summary
• Key Industry Trends
• CHART 61 Key Industry Trends for Home Furnishings
• Industry Performance
• Oppein Home Group Drives Customisation Amid Urban Demand for Premium Solutions
• CHART 62 Oppein Drives the Move From Mass-Market to Made-To-Measure Furnishings
• Compact, Modular Indoor Living Solutions Anchor Household Spending
• Urban Outdoor Transformation Sparks Growth for Balcony and Patio Furniture
• CHART 63 Value Sales 2020-2030
• CHART 64 Value Sales by Category 2025
• What's Next?
• Assisted Retail Expected to Drive Trust and Value in High-Involvement Purchases
• Indoor Living to Remain Dominant, but Outdoor Living Expected to See the Strongest Growth
• Material Safety, Compliance, and Smart Features Set to Shape Future Strategies
• CHART 65 Forecast Value Sales 2020-2030
• CHART 66 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Oppein, Jason and Suofeiya Sustain the Leading Shares in a Fragmented Environment
• CHART 67 Company Shares 2025
• CHART 68 Brand Shares 2025
• Channels
• Home Products Specialists Integrate Showrooms and Digital Tools to Maintain Lead
• Retail E-Commerce Continues to See Share Gains with Virtual Design and Social Selling
• CHART 69 Retail Channels 2020-2025
• Products
• Technological Integration and Digital Retail in Home Furnishings
• CHART 70 Kuka Home Turns a Douyin Livestream into a Sofa Sales Record
• Advanced Visualisation and Ai Design Tools
• Material Safety and Regulatory Compliance
• CHART 71 China's New Formaldehyde Standard Raises the Bar on Wood-Based Panels
• Economic Context
• CHART 72 Economic Context for Home Furnishings
• CHART 73 Real Gdp Growth 2020-2030
• CHART 74 Inflation 2020-2030
• Consumer Context
• CHART 75 Consumer Context for Home Furnishings
• CHART 76 Population 2020-2030
• CHART 77 Consumer Expenditure 2020-2030
• CHART 78 Population by Generation 2025
• Country Reports Disclaimer