인도네시아의 반려동물 케어 시장

Value sales of pet care in Indonesia are slowing in 2025, while volume sales are showing a slight decline. After a year of subdued performance in 2024, the industry continues to face economic uncertainty in 2025, and the weakening of purchasing power among existing pet owners translates into only modest value growth. However, the contraction in demand is counterbalanced by an expanding base of pet owners, particularly in urban areas where smaller household sizes are fuelling a rise in pet compan...

Euromonitor International's Pet Care in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Pet Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Pet care in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Retail developments
• What next for pet care?

MARKET INDICATORS

• Table 1 Pet Populations 2020-2025

MARKET DATA

• Table 2 Sales of Pet Food by Category: Volume 2020-2025
• Table 3 Sales of Pet Care by Category: Value 2020-2025
• Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
• Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
• Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
• Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
• Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
• Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
• Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
• Table 11 Distribution of Pet Care by Format: % Value 2020-2025
• Table 12 Distribution of Pet Care by Format and Category: % Value 2025
• Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
• Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
• Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
• Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
• Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
• Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

DOG FOOD IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• More modest retail growth seen for dog food in 2025
• Central Proteinaprima and Mars Foods Indonesia remain on top
• Pet shops and retail e-commerce as favoured distribution channels

PROSPECTS AND OPPORTUNITIES

• Positive value sales forecast, driven by dog adoption
• Omnichannel strategies to help support value sales
• Innovation in nutrition and human-esque variants
• Summary 2 Dog Food by Price Band 2025

CATEGORY INDICATORS

• Table 19 Dog Owning Households: % Analysis 2020-2025
• Table 20 Dog Population 2020-2025
• Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

• Table 22 Sales of Dog Food by Category: Volume 2020-2025
• Table 23 Sales of Dog Food by Category: Value 2020-2025
• Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
• Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
• Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
• Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
• Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
• Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
• Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
• Table 31 Distribution of Dog Food by Format: % Value 2020-2025
• Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
• Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
• Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030

CAT FOOD IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cat food records slowed growth in 2025
• Central Proteinaprima maintains lead through affordability
• Pet shops and superstores remains largest sales contributor in 2025

PROSPECTS AND OPPORTUNITIES

• Future growth propelled by adoption among Gen-Zs and uptick in stray feeding
• Retail e-commerce will expand through variety, while polarisation is likely to set in
• Rising demand for functional and fortified cat food options
• Summary 3 Cat Food by Price Band 2025

CATEGORY INDICATORS

• Table 36 Cat Owning Households: % Analysis 2020-2025
• Table 37 Cat Population 2020-2025
• Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025

CATEGORY DATA

• Table 39 Sales of Cat Food by Category: Volume 2020-2025
• Table 40 Sales of Cat Food by Category: Value 2020-2025
• Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
• Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
• Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
• Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
• Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
• Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
• Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
• Table 48 Distribution of Cat Food by Format: % Value 2020-2025
• Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
• Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
• Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030

OTHER PET FOOD IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Unit prices remain stable though relatively high in other pet food in 2025
• Central Proteinaprima as continued leader
• Specialist pet shops key channel for other pet food sales

PROSPECTS AND OPPORTUNITIES

• Volume sales will be low throughout forecast period
• E-commerce growth to have only limited impact on other pet food sales in Indonesia
• Constrained innovation category-wide, while fish fans will keep fish food strong

CATEGORY INDICATORS

• Table 53 Other Pet Population 2020-2025

CATEGORY DATA

• Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
• Table 55 Sales of Other Pet Food by Category: Value 2020-2025
• Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
• Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
• Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
• Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
• Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
• Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
• Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
• Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
• Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
• Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030

PET PRODUCTS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth continues for pet products in 2025
• Competitive landscape remains highly fragmented
• Pet shops and superstores leads distribution as e-commerce continues to rise

PROSPECTS AND OPPORTUNITIES

• Further growth forecast for pet products in Indonesia
• Retail e-commerce will remain stable though face increased competition, while expanding pet-friendly locations support sales in pet grooming products
• Innovation to be driven by affordable convenience

CATEGORY DATA

• Table 66 Sales of Pet Products by Category: Value 2020-2025
• Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
• Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
• Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
• Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
• Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
• Table 72 Distribution of Pet Products by Format: % Value 2020-2025
• Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
• Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030