아시아태평양의 주요 자동차 OEM 커넥티드 서비스 전략적 프로파일링

Personalization, Monetization, and Data Intelligence Will Shape the Future of the Connected Automotive Ecosystem

This study explores the various connected services offered by APAC-based automakers in North America and Europe. These connected services have been categorized into 7 sub-segments: Infotainment and Navigation, Maintenance, Safety and Security, Remote Services, Convenience, EV-specific Services, and Data Monetization and Function-on-Demand (FoD). The findings highlight growth opportunities for automakers and service providers in the connected services market.

The study also identifies the main growth drivers and restraints affecting connected services. It also analyzes connected service offerings for each OEM, focusing on companies such as Hyundai, Kia, Genesis, BYD, Xpeng, Nio, Toyota, Nissan, and Honda. These OEMs have strategically invested in software-defined vehicle platforms that enable faster feature deployment and continuous service enhancements. They are also expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.

The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading APAC OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.

Table of Contents

Research Scope

• Scope of Analysis

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8
• The Impact of the Top 3 Strategic Imperatives on the Connected Services Industry

Growth Environment: Connected Services Market

• Key Findings
• Highlights of Key Regulations and Standards in China
• Highlights of Key Regulations and Standards in South Korea
• Highlights of Key Regulations and Standards in Japan

Growth Environment: Impact of Connected Services Ecosystem in the Automotive Industry

• Connected Cars: Market Definition
• Connected Cars: Ecosystem
• Connected Services Categories/Segments: Analysis
• Connected Services Market: Challenges
• Connected Services: SWOT Analysis
• Competitive Environment
• Key Competitors

Growth Opportunity Analysis: Connected Services Market

• Case Study: Tesla-Driving Innovation in Connected Mobility
• Growth Drivers
• Growth Restraints
• Key Insights: Connected Services Market
• Connected Services: OEM Analysis

Companies to Action: OEM Offerings

• Hyundai: North America
• Hyundai Connected Services: North America
• Hyundai Models: North America
• Hyundai Connected Services: Bluelink Versus Bluelink+
• Hyundai: Europe
• Hyundai Connected Services: Europe
• Hyundai Models: Europe
• Hyundai Connected Services: Overview
• Kia: North America
• Kia Connected Services: North America
• Kia Models: North America
• Kia: Europe
• Kia Connected Services: Europe
• Kia Models: Europe
• Kia Connected Services: Overview
• Genesis North America and Europe*
• Genesis Connected Services
• Genesis Models
• Genesis Connected Services: Overview
• Toyota: North America
• Toyota Connected Services: North America
• Toyota Models: North America
• Toyota Subscriptions: North America
• Toyota: Europe
• Toyota Connected Services: Europe
• Toyota Models: Europe
• Toyota Connected Services: Overview
• BYD
• BYD Connected Services
• BYD Models
• BYD Connected Services: Overview
• XPENG
• XPENG Connected Services
• XPENG Models
• XPENG Connected Services: Overview
• NIO
• NIO Connected Services
• NIO Models
• NIO Connected Services: Overview
• Nissan
• Nissan Connected Services
• Nissan Models North America and Europe
• Nissan Connected Services: Overview
• Honda: North America
• HondaLink Connected by OnStar
• Honda Connected Services
• Honda Models
• Honda Europe: Overview
• Honda Connected Services
• Honda Models
• Honda Connected Services: Overview*

Growth Opportunity Universe in the Connected Services Market

• Growth Opportunity 1: Expansion of Digital Experiences and Ecosystem Integration Within Vehicles
• Growth Opportunity 2: AI and Cloud Integration for Tailored Mobility Experiences
• Growth Opportunity 3: Monetizing Connected Vehicle Data and Service Ecosystems

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer