중국 공급업체의 인텔리전트 드라이빙 해외 전개(2025년)

Research on Overseas Layout of Intelligent Driving: There Are Multiple Challenges in Overseas Layout, and Light-Asset Cooperation with Foreign Suppliers Emerges as the Optimal Solution at Present

2026 is expected to be the first year for Chinese intelligent driving suppliers to go overseas. In terms of market capacity, China's high-level intelligent driving market may eventually accommodate no more than five suppliers. This directly speeds up the pace of elimination and capital integration in the industry. It is even more difficult for second tier intelligent driving suppliers to survive independently. A typical example is PhiGent Robotics, which is to be acquired by NavInfo.

Some leading intelligent driving suppliers have secured orders from overseas automakers, but the implementation will basically not start until after 2027. This does not help much for second- and third-tier suppliers that are facing cash flow shortages.

The Chinese intelligent driving market is highly competitive, so Chinese suppliers are also seeking overseas market opportunities. However, there are many challenges in overseas layout of intelligent driving. For instance, in the overseas layout, issues related to data compliance and closed loop, localized development of intelligent driving experience and trust barriers, and comprehensive alignment between R&D process and safety culture all require significant investment of resources and funds to address.

I. Challenges in Overseas Layout of Intelligent Driving

Challenge 1: Localization of User Experience and Trust Barriers

When Chinese companies lay out intelligent driving overseas, they are first confronted with the huge differences in driving cultures across regions. For example, European drivers drive at high speeds but strictly abide by rules, and regulations such as "overtaking on the left" must be rigorously followed.

Secondly, the level of emphasis on ADAS functions varies from region to region. In Southeast Asia, for example, there are a large number of motorcycles and unique vehicles like tuk-tuks on roads. Intelligent driving systems need to detect these small, fast-moving targets and tolerate somewhat unordered and unregulated traffic systems to avoid much too frequent warnings. Drivers in Japan and South Korea generally follow rules well, but due to the narrow roads, intelligent driving systems need to be proficient in narrow-road driving and adopt a conservative driving style.

In fierce market competition, domestic intelligent driving products in China generally tend to attract consumers by stacking functions. However, this strategy may not work in overseas markets.

Challenge 2: Data Compliance and Closed Loop in Overseas Layout of Intelligent Driving

To promote and use intelligent driving systems in overseas markets, first of all, data collection and storage must comply with local regulations. Different countries and regions have their own strict data protection laws, such as the General Data Protection Regulation (GDPR) in the European Union. These laws set high requirements for the definition of "personal data" and how to collect, process, and store the data.

When intelligent driving companies collect data on roads, it is inevitable to collect sensitive information such as license plates and facial images, so data desensitization has become a necessary step. Moreover, most regulations require data to be stored locally, which means companies have to build or rent data centers overseas. All of which drives up operating costs.

Furthermore, data transmission and processing are also severely restricted. The iteration of intelligent driving technology and the optimization of algorithms are highly dependent on massive amounts of real-world data. Chinese R&D teams need to transmit the driving data collected overseas back to China for analysis and model training. However, cross-border data transmission is supervised more strictly. Many countries, out of consideration for data sovereignty and national security, explicitly prohibit or strictly restrict the export of key data. This forces intelligent driving companies to establish local data processing and algorithm training teams overseas.

Challenge 3: Comprehensive Alignment between R&D Process and Safety Culture

Conflict in R&D Process

Status Quo in China: During R&D, requirements often change, development and testing are often carried out simultaneously, and document flow is not very complete. Domestic companies pursue the speed of function launch to seize the market as soon as possible.

International Requirements: Companies must strictly follow standardized development processes and comply with standards such as ASPICE and ISO 26262. Detailed documents, strict reviews, and traceable evidence are required for every step from requirement analysis, system design, coding to test verification.

Core Conflict: International customers cannot accept "black-box" software with unclear requirement traceability, incomplete test documents, and inability to prove the functional safety level. What they buy is not just the function, but a complete set of auditable and reliable development processes.

Conflict in Safety Culture

Status Quo in China: Safety assessment, testing, and verification are often conducted in the later stage of product function development, with the goal of ensuring that the product meets the regulatory certifications and standards required for launch on market.

International Requirements: Safety is not a single link but a culture. Safety considerations are integrated into every link from the initial product design, requirement analysis, coding to test verification, emphasizing proactive risk prediction.

Core Conflict: For example, if a Chinese company discovers a defect in a corner case, and the probability of this case occurring is extremely low, it may temporarily set it aside to avoid affecting delivery. However, European automakers will regard this as a major process loophole, and will take measures and spend more time solving it, and may even suspend the project.

II. Cooperation Paths with Foreign Suppliers and Cases

For Chinese second and third-tier intelligent driving suppliers that are already facing cash flow shortages, each challenge in overseas layout may become a financial burden that crushes them. Therefore, cooperation with foreign suppliers allows for "light-asset" operation.

1. Solutions to Legal and Regulatory Certification and Map Data, and Cases

Foreign supplier partners, with their deep understanding of local traffic regulations, access standards (such as UNECE regulations in the EU), and certification processes, can guide targeted functional adjustments to products and collaborate with local authoritative testing institutions (TUV SUD, TUV Rheinland, etc.) to assist in handling cumbersome application and testing procedures, thereby greatly shortening the certification cycle. The mainstream HD map providers in Europe are HERE and TomTom.

Yaxon Connect has forged a close partnership with HERE Technologies since 2023. The two parties have jointly provided Chinese automakers with one-stop overseas solutions integrating "compliant access + technology upgrade + localized adaptation" in three major fields: Intelligent Speed Assistance (ISA), ADAS HD maps, and overseas navigation.

In 2023, Yaxon Connect developed and adapted its self-developed ISA map engine to help export automakers obtain EU ISA system certification. In 2024, the two parties jointly launched an e-Horizon (EHP) and Map Engine based on the ADASIS V2 protocol. This solution has been applied to the Predictive Adaptive Cruise Control (PACC) system of leading automakers, which can effectively reduce energy consumption by 8%-12%.

Up to now, the cooperation achievements of the two parties have been successfully implemented in multiple leading commercial bus and truck OEMs in China, and the products have been exported to such markets as the EU, South Africa, Australia, Mexico, and South America.

2. Solutions to Data Collection, Storage, and Cross-Border Transmission, and Cases

After front-end data collection, the raw data is initially cleaned and structured via edge computing devices deployed on test fleets, and then stored in local data centers of international cloud service providers. This directly complies with the mandatory regulations of many countries that require sensitive geographical and personal information to be stored locally.

After the data is stored in overseas local data centers, the next key steps are "data preprocessing" and "compliant cross-border transfer". Automakers will use the local teams and platforms of their partners to desensitize and annotate the data stored in their partners' cloud. By technical means, personally recognizable information such as facial images and license plates is erased, leaving only key features such as driving scenarios and behaviors for algorithm training.

When such data is needed for model training, instead of transmitting terabytes of original video or radar point cloud data, the "feature data" or "training sets" that have undergone desensitization, annotation, and preliminary model preprocessing are transmitted across borders. This processed data package significantly reduces transmission costs and time, and its content complies with the cross-border flow requirements of data protection regulations such as GDPR.

Case of XPeng P7 European Version

XPeng has used the regional data centers of Amazon Web Services (AWS) in Europe to build a complete set of independent back-end services for its Internet of Vehicles (IoV) platform targeting the European market. For all XPeng vehicles sold in Europe, the data is transmitted and stored directly on AWS servers located within the EU through secure Internet of Things (IoT) channels from the moment of collection.

XPeng uses AWS IoT services to manage the connections of tens of thousands of vehicles, Amazon S3 to store massive driving data, and data processing services such as EMR and EKS (Elastic Kubernetes Service) to process, analyze, and train models on these data locally in Europe.

XPeng has established a "European data security domain" that is isolated from its business in Chinese Mainland both physically and logically. The data of European users - from generation, transmission and storage to processing and final destruction - is totally completed within this closed loop, thus ensuring compliance with GDPR at the architectural level.

3. Overseas Technology Implementation Paths and Cases

Chinese intelligent driving suppliers license their core technologies such as software algorithms, which have been verified with massive data, to overseas automakers or mobility platforms. The two parties jointly conduct secondary development and adaptation for specific scenarios in the target market to ensure the localization and compliance of the technical solutions overseas. Chinese intelligent driving suppliers can also receive feedback of overseas road data.

Most intelligent driving companies going overseas have adopted a "two-legged" strategy, that is, promoting the R&D and implementation of both L2/L2+ and L4 simultaneously. The former can quickly generate cash flow and accumulate experience through mass production cooperation with OEMs; the latter cooperates with mobility platforms to operate Robotaxis in specific areas (Operational Design Domain, ODD) to obtain massive driving data at low cost.

In the future, in addition to technology licensing, there may be more in-depth binding models such as the establishment of joint ventures and equity investment to jointly explore overseas markets.

Cooperation Case between Momenta and Uber:

Uber's global platform is used as a commercial outlet for Momenta's intelligent driving technology. The two parties have jointly launched Robotaxi services in markets other than China and the United States, and plan to officially put them into operation next year. Europe, especially Munich, Germany, is the first stop and test site of this overseas layout plan. Their cooperative test fleet has already taken to road.

Uber has 150 million monthly active users in Europe, which greatly reduces the difficulty and cost for Momenta to explore the overseas market independently. Moreover, the actual operations in Europe not only allow to obtain valuable overseas road data to feed back into its technical algorithms, and accelerate the operation of the "data flywheel", laying the foundation for the future overseas layout of the "other leg" (referring to the R&D and implementation of L4), but also help to enhance its international value and evaluation in the capital market.

Table of Contents

1 Global Intelligent Driving Overseas Regulations

• International Organizations and Institutions Formulating Intelligent Driving Standards (1)
• International Organizations and Institutions Formulating Intelligent Driving Standards (2)
• Global Intelligent Driving Standardization Organizations
• SAE Levels of Driving Automation
• Introduction to UNECE World Forum for Harmonization of Vehicle Regulations (WP.29)
• Regulations Issued by WP.29 Over the Years (1)
• Regulations Issued by WP.29 Over the Years (2)
• EU General Safety Regulation (GSR)
• ADAS Function Installation Requirements of EU General Safety Regulation (GSR) (1)
• ADAS Function Installation Requirements of EU General Safety Regulation (GSR) (2)
• GSR List
• GSR Revised Draft
• Interpretation of UN Regulation No.155 on Cybersecurity (R155)
• R155 Regulation Certification (1)
• R155 Regulation Certification (2)
• Reference Role of ISO 21434 in the Implementation of R155 Regulation for Suppliers
• Interpretation of UN Regulation No.156 on Automotive Software Update (UN R156)
• UN R156 Regulation - Software Update Management System
• UN R156 Regulation - Vehicle Type Approval
• Introduction to UN Regulation No.157 on Automated Lane Keeping System (ALKS) (UN R157)
• Regulatory Framework of UN Regulation No.157 on Automated Lane Keeping System (ALKS) (UN R157)
• Various Tests of UN ECE R157
• Introduction to UN Regulation No.171 on Driver Control Assistance System (DCAS) (UN R171)
• Definition, Function Classification and Applicable Technical Standards of DCAS
• Typical DCAS Functions and Requirements
• Driver Role and Human-Machine Interface (HMI) Requirements
• DCAS Safety and Fault-Tolerance Mechanism
• DCAS Software Identification and Production Consistency
• Subsequent Supervision of DCAS
• UN R171.01 Draft (1)
• UN R171.01 Draft (2)
• UN R171.01 Draft (3)
• International Organization for Standardization (ISO)
• Overview of ISO Working Groups
• ISO Intelligent Driving Standard System
• Introduction to General Data Protection Regulation (GDPR)
• Overview of General Data Protection Regulation (GDPR)
• Mandatory Obligations of Companies Under GPDR
• Five Misunderstandings of GDPR
• Introduction to New Car Assessment Program (NCAP)
• European Autonomous Driving - Safety Testing Organization (ENCAP): Evaluation Dimensions
• European Autonomous Driving - Safety Testing Organization (ENCAP): Star Rating Standards
• Europe - ENCAP 2026: New Requirements

2 Specific Oversea Layout Paths for Intelligent Driving

• 2.1 Potential International ADAS Supplier Partners
• Potential International ADAS Supplier Partners - Bosch
• Potential International ADAS Supplier Partners - Bosch (Mapping Capability)
• Potential International ADAS Supplier Partners - Bosch (Data Security Capability)
• Potential International ADAS Supplier Partners - Bosch (Overseas Data Collection)
• Potential International ADAS Supplier Partners - Bosch (Mass Production Solution)
• Potential International ADAS Supplier Partners - Magna
• Potential International ADAS Supplier Partners - Aptiv
• Potential International ADAS Supplier Partners - ZF
• Potential International Cloud Service Partners - Amazon Web Services
• Amazon Web Services Cooperation Cases (Partial)
• 2.2 Overseas Layout Locations
• Selection of Intelligent Driving Overseas Layout Locations (1)
• Selection of Intelligent Driving Overseas Layout Locations (2)
• Comparison of Global Intelligent Driving Penetration Rates
• Overview of Global Intelligent Driving Market Size
• Overview of Future Trends in the Global Intelligent Driving Market
• Intelligent Driving Function Subscription Models
• 2.2.1 Europe
• Status Quo and Size of the European Intelligent Driving Market
• Overview of L2+ in the European Market
• European Intelligent Driving Development Plan
• Driving Factors of the European Intelligent Driving Market
• Intelligent Driving Situation of European Automakers (1)
• Intelligent Driving Situation of European Automakers (2)
• Intelligent Driving Situation of European Automakers (3)
• Intelligent Driving Situation of European Automakers (4)
• Future Trends of European Intelligent Driving and Corresponding Overseas Layout
• 2.2.2 North America
• Status Quo and Size of the North American Intelligent Driving Market
• U.S. Intelligent Driving Development Plan
• Intelligent Driving Situation of North American Automakers (1)
• Intelligent Driving Situation of North American Automakers (2)
• Intelligent Driving Situation of North American Automakers (3)
• Driving Factors of the North American Intelligent Driving Market
• Future Trends of North American Intelligent Driving and Corresponding Overseas Layout
• 2.2.3 Asia-Pacific
• Status Quo and Size of the Asia-Pacific Intelligent Driving Market
• Japan's Intelligent Driving Development Plan (1)
• Japan's Intelligent Driving Development Plan (2)
• South Korea's Intelligent Driving Development Plan
• Intelligent Driving Situation of South Korean Automakers
• Intelligent Driving Situation of Japanese Automakers (1)
• Intelligent Driving Situation of Japanese Automakers (2)
• Driving Factors of the Asia-Pacific (Excluding China) Intelligent Driving Market
• Future Trends of the Asia-Pacific (Excluding China) Intelligent Driving and Corresponding Overseas Layout
• 2.3 Regulatory Certification Process
• Automotive Function Certification Process
• Selection of Testing Institutions (1)
• Selection of Testing Institutions (2)
• Overview of Testing Capabilities of CATARC
• UN R157 01 Series ALKS Certification Regulations (1)
• UN R157 01 Series ALKS Certification Regulations (2)
• DCAS Is Officially Included in EU Access, and Overseas Layout of Intelligent Driving Enters a New Stage
• R171 Regulation Certification Requirements
• Materials Required for Type Approval
• Testing and Verification for Type Approval
• Key Differences Between R79, R171 and R157
• Advanced Driver Distraction Warning System (ADDW) Regulation
• 2.4 Challenges in Overseas Layout of Intelligent Driving and Solutions
• Challenge 1: Data Compliance and Closed Loop for Overseas Layout of Mid to High Level Intelligent Driving
• Two Main Foreign Supervision Modes
• Core Points of Data Desensitization
• Core Points of Cross-Border Data Transmission
• EU Standard Contractual Clauses
• Volcano Engine Data Compliance Governance and Cross - Border Control Solution
• Solution - Establishing a Local Data Closed Loop
• Amazon Web Services Helps Xpeng with Overseas Cloud Data Layout
• Challenge 2: Localization of User Experience
• Differences in Driving Behaviors between Global ADAS Users
• Differentiated Difficulties in European Intelligent Driving Testing
• Corner Cases in European Lane Micro-Scenarios (1)
• Corner Cases in European Lane Micro-Scenarios (2)
• Direct Impacts of Key European Regulatory Differences on Technology R&D
• Building a Local Scenario Library
• Overseas Layout Mode Selection - Supplier Light-Asset Mode
• Challenge 3: Trust Barriers to Overseas Layout of Intelligent Driving
• Binding with International Top Tier OEMs to Enhance Trust
• Challenge 4: Comprehensive Alignment between R&D Process, Management Systems and Safety Culture (1)
• Challenge 4: Comprehensive Alignment between R&D Process, Management Systems and Safety Culture (2)
• Automotive Software Process Improvement and Capability Determination (ASPICE)
• Grading of Automotive Software Process Improvement and Capability Determination (ASPICE)
• ISO 21448 SOTIF Standard
• ISO 21448 SOTIF Testing Process
• ISO 21448 SOTIF Testing Results
• Challenge 5: Difficulties in Overseas Layout at the Hardware Level (1)
• Challenge 5: Difficulties in Overseas Layout at the Hardware Level (2)
• Currently Optimal Solution: Cooperate with International Intelligent Driving Suppliers
• Overseas Layout of Light-Asset Intelligent Driving with Qualcomm Intelligent Driving Platform
• Advantages of Qualcomm Snapdragon Ride Platform (1)
• Advantages of Qualcomm Snapdragon Ride Platform (2)

3 Benchmarking Analysis of Strategic Paths for Overseas Layout of Intelligent Driving by Chinese Suppliers

• Benchmarking Analysis of Suppliers' Main Overseas Markets and Paths (1)
• Benchmarking Analysis of Suppliers' Main Overseas Markets and Paths (2)
• Benchmarking Analysis of Suppliers' Main Overseas Markets and Paths (3)
• Benchmarking Analysis of Suppliers' Export Products and Localization Strategies (1)
• Benchmarking Analysis of Suppliers' Export Products and Localization Strategies (2)
• Benchmarking Analysis of Suppliers' Export Products and Localization Strategies (3)
• Benchmarking Analysis of Suppliers' Regulatory Certification and Overseas Layout (1)
• Benchmarking Analysis of Suppliers' Regulatory Certification and Overseas Layout (2)
• Benchmarking Analysis of Suppliers' Regulatory Certification and Overseas Layout (3)
• Benchmarking Analysis of Suppliers' Regulatory Certification and Overseas Layout (4)
• Benchmarking Analysis of Key Overseas Layout Achievements and Core Advantages (2024-2025) (1)
• Benchmarking Analysis of Key Overseas Layout Achievements and Core Advantages (2024-2025) (2)
• Benchmarking Analysis of Key Overseas Layout Achievements and Core Advantages (2024-2025) (3)
• Benchmarking Analysis of Key Overseas Layout Achievements and Core Advantages (2024-2025) (4)
• Benchmarking Analysis of Key Overseas Layout Achievements and Core Advantages (2024-2025) (5)
• Benchmarking Analysis of Key Overseas Layout Achievements and Core Advantages (2024-2025) (6)

4 Overseas Layout of Intelligent Driving by Major Chinese Suppliers

• 4.1 iMotion
• Profile
• Global Layout
• Overseas Layout (1)
• Overseas Layout (2)
• Overseas Layout (3)
• Overseas Layout Paths
• Data Compliance Handling
• Overseas Products (1)
• Overseas Products (2)
• Overseas Products (3)
• 4.2 Momenta
• Profile
• Advantages in Overseas Layout of Intelligent Driving
• Mass Production Solutions for Overseas Layout of Intelligent Driving
• Strategic Cooperation with Uber
• Foreign Partners
• 4.3 ECARX
• Profile
• Global Layout
• Obtain ISO Three-System Certification
• Software FMEA Method
• Strategic Cooperation with MPS
• In-depth Technical Cooperation with HERE
• Joined Hands with Smart to Establish a Joint Venture
• Core Overseas Layout Solutions (1)
• Core Overseas Layout Solutions (2)
• Core Overseas Layout Solutions (3)
• Overseas Vehicle Models Equipped with ECARX's Intelligent Driving Solutions
• 4.4 CalmCar
• Profile
• Layout in North America
• In-depth Cooperation Model with ZF
• Deepen Strategic Synergy with Vietnam's Leading Automaker VinFast
• Data Desensitization System
• Mass Production Solutions for Overseas Layout of Intelligent Driving
• 4.5 Voyager Technology
• Profile
• Global Layout
• First Overseas Tier 1 Designation Project and Overseas Layout Project with Great Wall Motor
• Establish a Joint Venture with Shanghai Mekra Lang
• In-depth Strategic Cooperation with Chery
• Mass Production Solutions for Overseas Layout of Intelligent Driving
• 4.6 Yihang.AI
• Profile
• Enter the European Market with the Help of Renault Jiangling
• Help SAIC Maxus Obtain European Standard Certification
• 4.7 SenseAuto
• Profile
• Overseas Layout Strategy
• International Standard Certification
• DMS Completes High-Score ENCAP Certification
• Outlook for Overseas Layout of UniAD Series Solutions
• 4.8 MINIEYE
• Profile
• Global Layout
• Overseas Layout of Intelligent Driving Solutions
• Regulatory Certification
• "Driving-Cockpit Integration" Overseas Layout Matrix
• Obtain SAIC Maxus Designation and Expand Overseas Territory
• 4.9 Haomo.AI
• Profile
• First Overseas Layout Stop - Europe
• Intelligent Driving Solution for Overseas Layout - HPilot
• 4.10 DeepRoute.ai
• Profile
• Overseas Layout
• First Overseas Layout Stop - South Korea
• Expected to Achieve Overseas Layout via Smart's Channels in the Future
• 4.11 Desay SV
• Profile
• Overseas Layout Overview
• Overseas Layout Paths
• Overseas Layout (1)
• Overseas Layout (2)
• Achieve Overseas Layout through Spanish Factory
• Overseas Layout of Intelligent Driving Solutions
• Launch A Range of Combined Driving Assistance Solutions with Qualcomm to Lay out Overseas Markets
• 4.12 Horizon Robotics
• Profile
• Accelerate Overseas Layout through Joint Venture with Volkswagen
• Regulatory Certification
• Overseas Layout Path - Together with Vehicles of Domestic OEMs
• Cooperation with Some Domestic OEMs on Overseas Layout
• Overseas Layout Path - Cooperate with International ADAS Tier 1 Suppliers
• Cooperation with Some International ADAS Tier 1 Suppliers on Overseas Layout