아시아 OEM SDV(Software-Defined Vehicle) 전략의 벤치마킹(2024년)

OEMs Driving In-house R&D of Software-defined Vehicles Expected to Take Center Stage

The automotive industry is transitioning from a hardware to software approach to building vehicles. Vehicles are increasingly complex, with more lines of software code than in previous years. The concept of software-defined vehicles (SDVs) has gained industry traction, impacting product and feature development philosophies.

SDVs are changing the way vehicles are designed and developed. The changes in the architecture are evident, with OEMs preferring newer architecture over traditional platform architecture. This analysis investigates the strategies of Asian OEMs, such as BYD, Honda, Hyundai, NIO, and Toyota, in the SDV space and benchmarks them against each other. It also covers the ecosystem surrounding the OEMs and suppliers in the SDV space.

Key Issues Addressed

•       What strategies are OEMs using to standardize hardware?

•       What strategies are OEMs implementing to standardize software?

•       What strategies are OEMs adopting for SDVs?

•       How are OEMs utilizing their existing ecosystems to achieve SDVs?

•       Which Asian OEM group is leading the SDV race?

Table of Contents

Growth Environment

• Key Findings
• OEM Comparative Analysis-Hardware Strategy
• OEM Comparative Analysis-Software Strategy
• Comparative Analysis-SDV Strategy and Implementation

Transformation in the Software-defined Vehicles Sector

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Benchmarking Asian OEMs' SDV Strategies

Ecosystem

• Research Scope
• Definitions-Vehicle Architecture
• Key Competitors

Growth Generator

• Growth Drivers
• Growth Restraints

OEM Software-defined Vehicle Strategy-BYD

• BYD Hardware Strategy
• Potential List of BYD Models on New Architecture
• BYD Software Development Strategy
• BYD Software Strategy-BYD OS Software Platform
• BYD Focus Areas-SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy- Honda

• Honda Hardware Strategy
• Potential List of Honda Models on New Architecture
• Honda Software Development Strategy
• Honda Software Strategy-Software Platform
• Honda SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy- Hyundai

• Hyundai Hardware Strategy
• Potential List of Hyundai Group Models on New Architecture
• Hyundai Software Development Strategy
• Hyundai Software Strategy-ccOS Software Platform
• Hyundai Focus Areas-SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy-NIO

• NIO Hardware Strategy
• Potential List of NIO Models on New Architecture
• NIO Software Development Strategy
• NIO Software Strategy-Software Platform
• NIO SDV Ecosystem and Strategy

OEM Software-defined Vehicle Strategy-Toyota

• Toyota Hardware Strategy
• Potential List of Toyota Models on New Architecture
• Toyota Software Development Strategy
• Toyota Software Strategy-Toyota Arene OS Software Platform
• Toyota SDV Ecosystem and Strategy

Growth Opportunity Universe

• Growth Opportunity 1-Consolidating Functions in HPC and Mixing Data Traffic in Ethernet Increasing Demand for Cybersecurity
• Growth Opportunity 2-Cloud Computing and Functional Virtualization Will Open Opportunities for Cloud Technology Developers
• Growth Opportunity 3-OEMs are Becoming Software Organizations

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer