중국 전기차 OEM의 세계 리테일 접근법 : 전략 개요

Shift Toward Localized, Digital-first Retail Channels Drive Growth Opportunities

As the electric vehicle (EV) industry evolves, Chinese EV OEMs are poised to enhance their dominance globally. Geographic expansion is becoming inevitable for most established Chinese EVs and start-up OEMs as competition intensifies in China's EV industry. This Frost & Sullivan analysis provides an overview of the global retail approaches of Chinese EV OEMs, focusing on Europe, North America, and Asia. It highlights the retail and aftersales strategies of Chinese EV players operating in diverse geographies and discusses areas of opportunities for OEMs and aftersales stakeholders. Chinese EV OEMs' adoption of retail approaches differs between home and global segments based on their regional goals. This analysis examines the implications of these strategies on Chinese EV automakers' growth potential. Questions This Analysis Will Answer What are the retail strategies Chinese EV OEMs adopt in different regions? What are the main trends driving industry penetration for Chinese EV OEMs? Where do the Chinese OEMs stand against competitors in their respective regions? What is the impact of Chinese EV sales growth on local automakers? How will the political and regulatory environments in the respective regions impact the growth of Chinese EVs? As part of the strategy execution evaluation of Chinese EV OEMs, the analysis also covers regional desirability, product alignment, and capability to manage industry drivers and restraints.

Table of Contents

Transformation in Chinese EV OEMs' Global Retail Approach

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Chinese EV OEMs' Global Retail Approach

Ecosystem

• Chinese EV OEMs' Retail Strategy-Overview
• Definitions
• Research Methodology
• Questions This Study Will Answer
• Segmentation-Sales Channels/OEM Categories/Regions
• Competitive Environment
• OEM Competitors by Region

Growth Generator

• Key Growth Metrics
• Market Share of Top 5 EV OEMs by Region
• Market Share of Top Chinese EV OEMs by Region
• Retail Channel Adoption of Chinese EV OEMs by Region-Comparison Summary
• Retail Approach of Native Traditional OEMs vs Chinese EV OEMs-Comparison Summary
• Growth Drivers
• Growth Restraints
• Potential Trends Impacting the Growth of Chinese EV OEMs Globally
• Chinese EV OEMs' Innovative Vehicle Retailing Approaches
• Key Findings-Current and Future Outlook

Chinese EV OEMs' Global Retail Approach-Overview

• Chinese EV OEMs' Global Retail Strategy-Summary
• EV Sales Trend-China
• Chinese EV OEMs Operating in China-An Overview
• Chinese EV OEMs Operating in China-Key Highlights
• Chinese EV OEMs' Go-to-Market Approach in China
• Rationale/Implications of Retail Approaches in the Domestic Market (China)
• Types of Retail Models Chinese EV OEMs Adopt Globally
• Aftersales Approaches of Chinese EV OEMs by Retail Models
• Opportunities for Chinese EV OEMs Globally by Region
• Chinese EV OEMs to Watch in Global Expansion

Chinese EV OEMs' Global Retail Approach-Europe

• EV Sales Trend by OEM Origin and Category-Europe
• Political Climate/Regional Regulations-Europe
• Chinese EV OEMs' Capabilities in Europe
• Chinese EV OEMs' Go-to-Market Approach-Europe
• Chinese EV OEMs' Customer Engagement Approach-Europe
• Rationale/Implications of Chinese EV OEMs' Retail Approaches-Europe
• Price Analysis-Europe
• Potential Revenue Opportunities for Aftermarket Stakeholders-Europe
• Overview of Chinese EV OEMs Operating in Europe
• Evaluation of Chinese EV OEMs' Strategy Execution-Europe
• Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-Europe

Chinese EV OEMs' Global Retail Approach-North America and Asia

• EV Sales Trend by OEM Origin and Category-North America (United States)
• EV Sales Trend by OEM Origin and Category-North America (Canada)
• EV Sales Trend by OEM Origin and Category-Asia (India)
• EV Sales Trend by OEM Origin and Category-Asia (Japan)
• Chinese EV OEMs' Capabilities in North America and Asia
• Political Climate/Regional Regulations-North America
• Political Climate/Regional Regulations-Asia
• Chinese EV OEMs' Go-to-Market Approach-North America and Asia
• Chinese EV OEMs' Customer Engagement Approach-North America and Asia
• Rationale/Implications of Chinese EV OEMs' Retail Approaches-North America
• Rationale/Implications of Chinese EV OEMs' Retail Approaches-Asia
• Price Analysis-North America and Asia
• Overview of Chinese EV OEMs Operating in North America and Asia
• Evaluation of Chinese EV OEMs' Strategy Execution-North America
• Evaluation of Chinese EV OEMs' Strategy Execution-Asia (India/Japan)
• Chinese EV OEMs' Retail Impact on Local Industry Stakeholders-North America and Asia

Case Examples

• Case Examples-Europe
• Case Examples-North America and Asia

Growth Opportunity Universe

• Growth Opportunity 1-Ownership Choices and Service Innovation
• Growth Opportunity 2-Localized Operations to Enhance Brand Recognition
• Growth Opportunity 3-Data Monetization

Key Conclusions

• Key Conclusions

Appendix

• Appendix-OEMs Operating by Region/Country

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• Take the Next Step
• List of Exhibits
• Legal Disclaimer