북미 자동차 OEM의 커넥티드 서비스에 대한 전략적 프로파일링

Personalized Experiences, Data-Driven Insights, and Monetization Strategies are Transforming the Future of the Connected Automotive Ecosystem

This study examines the diverse connected services offered by North American-based automakers operating across North America and Europe. It categorizes the services into seven sub-segments: infotainment and navigation, maintenance, safety and security, remote services, convenience, EV-specific services, and data monetization and function-on-demand services. Findings highlight significant growth opportunities within the connected services market for both automakers and service providers.

The primary growth drivers and restraints affecting connected services are identified, with a focused analysis of offerings from leading OEMs, including Tesla, GM, Ford, Rivian, and Stellantis. These automakers are making strategic investments in software-defined vehicle platforms that enable faster feature deployments and continuous service enhancements. Additionally, they are expanding their EV-specific offerings, including battery health monitoring, smart charging, and route optimization, to support the growing shift to electrification.

The study also examines how connected car ecosystems are evolving both technologically and strategically. It emphasizes how leading North American OEMs are competing with established brands from other regions by diversifying their offerings, localizing services for regional markets, and enhancing the premium quality of their in-vehicle digital experiences.

Table of Contents

Research Scope

• Scope of Analysis
• Segmentation: Connected Car Services

Growth Environment: Connected Services Market

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8-TM
• The Impact of the Top 3 Strategic Imperatives on the Connected Services Industry

Growth Environment: Connected Services Market

• Key Findings
• Highlights of Key Regulations and Standards in North America

Growth Environment: Impact of the Connected Services Ecosystem in the Automotive Industry

• Connected Cars: Market Definition
• Connected Cars: Ecosystem
• Connected Services Categories/Segments: Analysis
• Connected Services Market: Challenges
• Connected Services: SWOT Analysis
• Competitive Environment
• Key Competitors

Growth Opportunity Analysis: Connected Services Market

• Case Study: Tesla-Driving Innovation in Connected Mobility
• Growth Drivers
• Growth Restraints
• Key Insights: Connected Services Market
• Connected Services: OEM Analysis

Companies to Action: OEM Offerings

• Tesla Connected Car
• Tesla Connected Services
• Tesla: Models
• Tesla Connected Services: Overview
• GM
• GM: OnStar Plans
• GM Connected Services
• GM-Chevrolet: Models
• GM-Buick: Models
• GM-Cadillac: Models
• GM-GMC: Models
• GM Connected Services: Overview
• Ford: North America
• Ford Connected Services: North America
• Ford Models: North America
• Lincoln: North America
• Lincoln Connected Services: North America
• Lincoln Models: North America
• Ford/Lincoln Connected Services Overview: North America
• Ford: Europe
• Ford Connected Services: Europe
• Ford Models: Europe
• Ford Connected Services Overview: Europe
• Stellantis-Dodge: North America
• Stellantis-Dodge Connected Services: North America
• Stellantis-Dodge Models: North America
• Stellantis-Jeep: North America
• Stellantis-Jeep Connected Services: North America
• Stellantis-Jeep Models: North America
• Stellantis-RAM: North America
• Stellantis-RAM Connected Services: North America
• Stellantis-RAM Models: North America
• Stellantis-Chrysler: North America
• Stellantis-Chrysler Connected Services: North America
• Stellantis-Chrysler Models: North America
• Stellantis Connected Services Overview: North America
• Rivian: North America
• Rivian Connected Services: North America
• Rivian Models: North America
• Rivian Connected Services Overview: North America

Growth Opportunity Universe in the Connected Services Market

• Growth Opportunity 1: Integration of Digital Ecosystems to Enhance In-Car Experience
• Growth Opportunity 2: Personalized Mobility Solutions Enabled by AI and Cloud Technologies
• Growth Opportunity 3: Revenue Generation Through Connected Car Data and Service Integration

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer