세계의 몰입형 엔터테인먼트 시장 규모, 점유율, 동향 분석 : 기술 종류별, 용도별, 지역별, 부문별 예측(2025-2030년)

Immersive Entertainment Market Growth & Trends:

The global immersive entertainment market size is expected to reach USD 442.11 billion by 2030, growing at a CAGR of 26.3% from 2025 to 2030, according to a new study by Grand View Research, Inc. The primary driver propelling the growth of the market is the widespread adoption of immersive technology in a wide range of entertainment industries, including gaming, movies, music, sports, and live events. The widespread application enhances immersive entertainment's attractiveness and its audience base, which is anticipated to drive market expansion throughout the forecast period.

The widespread application of immersive technologies across the entertainment industry is expected further to fuel the market growth in the coming years. Moreover, the trend of virtual tourism is expanding, enabling users to explore destinations through virtual reality. The ongoing emergence of these trends focuses on the dynamic and continually evolving nature of immersive technologies across the entertainment spectrum. This signifies a broader movement within the market, where the incorporation of virtual tourism reflects a growing inclination for diverse and engaging immersive experiences, reshaping the way audiences interact with entertainment offerings.

The application of immersive technologies to enhance live performances and events is one of the major trends fueling the immersive entertainment sector. The market is experiencing growth by a wide range of live entertainment events, virtual concerts, and theater experiences which employ virtual reality (VR) and augmented reality (AR) to create engaging and interactive experiences for the audience

Launching new products and services is one of the main strategies used by companies to increase their market share in the immersive entertainment sector Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, Meta, formerly known as Facebook, is actively engaged in partnerships to promote mixed reality experiences. In December 2023, Meta partnered with Telefonica to enhance mixed reality experiences for elderly individuals, showcasing its commitment to immersive technologies and expanding its market reach through strategic collaborations.

Immersive Entertainment Market Report Highlights:

• Based on the technology type segment, the virtual reality (VR) segment dominated the market in 2024. The combination of increasing adoption, technological advancements, diverse applications, competitive advantage, and consumer demand has propelled the virtual reality (VR) segment.
• Based on the application segment, the gaming segment dominated the market in 2024. The growth in the segment is attributed to its widespread popularity, technological advancements, diverse content offerings, high levels of engagement, strong community building initiatives, and enhanced cross-platform accessibility.
• Based on the region, North America dominated the market in 2024, owing to technological advancements, a strong ecosystem, consumer demand, and strategic partnerships by companies in North America.
• In December 2024, Sony Pictures Entertainment, a subsidiary of Sony Group Corporation, launched Wonderverse, an innovative immersive entertainment destination in Oak Brook, Chicago. This innovative space transports visitors beyond the confines of the screen, immersing them in fantastical realms inspired by beloved films, television series, and video games like Ghostbusters, Jumanji, Uncharted, and Zombieland.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definitions
• 1.3. Information Procurement
  • 1.3.1. Information analysis
  • 1.3.2. Market formulation & data visualization
  • 1.3.3. Data validation & publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Immersive Entertainment Market Snapshot
• 2.2. Immersive Entertainment Market - Segment Snapshot (1/2)
• 2.3. Immersive Entertainment Market - Segment Snapshot (2/2)
• 2.4. Immersive Entertainment Market - Competitive Landscape Snapshot

Chapter 3. Immersive Entertainment Market - Industry Outlook

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's five forces analysis
  • 3.4.2. Macroeconomic analysis

Chapter 4. Immersive Entertainment Market: Technology Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Immersive Entertainment Market: Technology Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Virtual Reality (VR)
  • 4.3.1. Virtual Reality (VR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Augmented Reality (AR)
  • 4.4.1. Augmented Reality (AR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Mixed Reality (MR)
  • 4.5.1. Mixed Reality (MR) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Others
  • 4.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Immersive Entertainment Market: Application Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Immersive Entertainment Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Gaming
  • 5.3.1. Gaming Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Live Events
  • 5.4.1. Live Events Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Museum and Cultural Experiences
  • 5.5.1. Museum and Cultural Experiences Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Music and Concerts
  • 5.6.1. Music and Concerts Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Sports
  • 5.7.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Arcade Studios
  • 5.8.1. Arcade Studios Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.9. Immersive Theater
  • 5.9.1. Immersive Theater Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.10. Others
  • 5.10.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Regional Estimates & Trend Analysis

• 6.1. Immersive Entertainment Market by Region, 2024 & 2030
• 6.2. North America
  • 6.2.1. North America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030, (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. U.K.
    • 6.3.2.1. U.K. Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. UAE
    • 6.6.2.1. UAE Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. Saudi Arabia
    • 6.6.3.1. Saudi Arabia Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.4. South Africa
    • 6.6.4.1. South Africa Immersive Entertainment Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Immersive Entertainment Market - Competitive Landscape

• 7.1. Recent Developments & Impact Analysis, By Key Market Participants
• 7.2. Company Categorization
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Product Benchmarking
• 7.6. Company Market Positioning
• 7.7. Company Market Share Analysis, 2024
• 7.8. Company Heat Map Analysis
• 7.9. Strategy Mapping
  • 7.9.1. Partnerships
  • 7.9.2. New Product Launches
  • 7.9.3. Merger & Acquisition
  • 7.9.4. Expansion
• 7.10. Company Profiles
  • 7.10.1. Meta Platforms Inc.
    • 7.10.1.1. Participant's Overview
    • 7.10.1.2. Financial Performance
    • 7.10.1.3. Product Benchmarking
    • 7.10.1.4. Recent Developments
  • 7.10.2. Microsoft Corporation
    • 7.10.2.1. Participant's Overview
    • 7.10.2.2. Financial Performance
    • 7.10.2.3. Product Benchmarking
    • 7.10.2.4. Recent Developments
  • 7.10.3. HTC Corporation
    • 7.10.3.1. Participant's Overview
    • 7.10.3.2. Financial Performance
    • 7.10.3.3. Product Benchmarking
    • 7.10.3.4. Recent Developments
  • 7.10.4. Barco NV
    • 7.10.4.1. Participant's Overview
    • 7.10.4.2. Financial Performance
    • 7.10.4.3. Product Benchmarking
    • 7.10.4.4. Recent Developments
  • 7.10.5. Magic Leap Inc
    • 7.10.5.1. Participant's Overview
    • 7.10.5.2. Financial Performance
    • 7.10.5.3. Product Benchmarking
    • 7.10.5.4. Recent Developments
  • 7.10.6. Samsung Electronics Co., Ltd.
    • 7.10.6.1. Participant's Overview
    • 7.10.6.2. Financial Performance
    • 7.10.6.3. Product Benchmarking
    • 7.10.6.4. Recent Developments
  • 7.10.7. Apple Inc
    • 7.10.7.1. Participant's Overview
    • 7.10.7.2. Financial Performance
    • 7.10.7.3. Product Benchmarking
    • 7.10.7.4. Recent Developments
  • 7.10.8. Sony Group Corporation
    • 7.10.8.1. Participant's Overview
    • 7.10.8.2. Financial Performance
    • 7.10.8.3. Product Benchmarking
    • 7.10.8.4. Recent Developments
  • 7.10.9. Qualcomm Technologies, Inc
    • 7.10.9.1. Participant's Overview
    • 7.10.9.2. Financial Performance
    • 7.10.9.3. Product Benchmarking
    • 7.10.9.4. Recent Developments
  • 7.10.10. Unity Technologies
    • 7.10.10.1. Participant's Overview
    • 7.10.10.2. Financial Performance
    • 7.10.10.3. Product Benchmarking
    • 7.10.10.4. Recent Developments