디지털 마케팅 소프트웨어 시장 규모, 점유율, 성장 분석 : 구성요소별, 전개 방식별, 조직 규모별, 업종별, 지역별 - 산업 예측(2025-2032년)

Global Digital Marketing Software Market size was valued at USD 79.0 billion in 2023 and is poised to grow from USD 95.04 billion in 2024 to USD 416.89 billion by 2032, growing at a CAGR of 20.3% during the forecast period (2025-2032).

The global digital marketing software market is experiencing robust growth driven by the increasing reliance on data-driven marketing. Businesses are amassing substantial customer data across multiple interaction points, necessitating advanced software solutions for effective processing and analysis. This approach allows for the creation of highly targeted campaigns, enhances audience segmentation, and optimizes content delivery, ultimately improving customer experiences, engagement, and conversion rates. Moreover, the rapid rise of social media as a pivotal engagement channel has further propelled market demand. Companies leverage digital marketing software to manage and automate social media campaigns across platforms like Facebook and Instagram, facilitating metrics tracking and performance analysis. As organizations prioritize social media strategies, the need for sophisticated marketing tools continues to escalate, fueling overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Market Segments Analysis

Global Digital Marketing Software Market is segmented by Component, Deployment Type, Organization Size, Vertical and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). Based on Vertical, the market is segmented into BFSI, Transportation and Logistics, Consumer Goods and Retail, Education, Healthcare, Manufacturing, Media and Entertainment, Telecom and IT, Travel and Hospitality and Others (Energy and Utilities, Gaming, Real Estate, and Government). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Market

The global digital marketing software market is significantly propelled by the rising adoption of AI and automation technologies within marketing strategies. These innovative tools empower marketers to personalize content, forecast consumer behavior, and automate repetitive tasks, resulting in more streamlined campaigns and improved return on investment. As a consequence, businesses are able to foster deeper engagement with their customers, which encourages the continued utilization of these advanced software solutions. This trend not only enhances marketing efficiency but also drives further growth in the global digital marketing market, making it a pivotal force in shaping the future of advertising and customer interaction.

Restraints in the Global Digital Market

In the global digital market, stringent data privacy regulations like GDPR and CCPA pose significant challenges for digital marketing software providers. These laws require ongoing updates to ensure compliance, which limits the volume of data that can be collected and personalized for marketing efforts. As a result, the effectiveness of campaigns may be hindered, leading to increased operational costs and ultimately slowing the adoption of digital marketing solutions, especially in markets with heavy regulations. This complex landscape creates obstacles for growth within the digital marketing sector and demands careful navigation by companies operating in this space.

Market Trends of the Global Digital Market

The global digital marketing landscape is witnessing a remarkable surge in AI-powered personalization, which is becoming a defining trend. By leveraging advanced algorithms to analyze user behavior and preferences, companies can deliver hyper-personalized content that enhances customer engagement and boosts conversion rates. This technological advancement is revolutionizing traditional marketing pathways, enabling brands to tailor their strategies in real-time, thereby optimizing customer journeys like never before. As businesses across various sectors adopt these data-driven approaches, new benchmarks in targeting and personalization emerge, ultimately redefining customer expectations and interactions within the digital marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Digital Marketing Software Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising
• Services
  • Professional Service
  • Support and Maintenance
  • System Integration
  • Testing and Optimization
  • Training and Education
  • Managed Service

Global Digital Marketing Software Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Digital Marketing Software Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

Global Digital Marketing Software Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Transportation and Logistics
• Consumer Goods and Retail
• Education
• Healthcare
• Manufacturing
• Media and Entertainment
• Telecom and IT
• Travel and Hospitality
• Others (Energy and Utilities, Gaming, Real Estate, and Government)

Global Digital Marketing Software Market Size & CAGR (2025-2032)

• North America (Component, Deployment Type, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment Type, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Type, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Type, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Type, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprout Social (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ahrefs (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnisend (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mailchimp (Intuit Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sendinblue (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ActiveCampaign (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klaviyo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selligent Marketing Cloud (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Semrush (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations