세계의 전자책 시장 : 제품 유형, 디바이스 유형, 유통 채널, 가격 모델, 최종 사용자, 지역별 분석, 예측(-2032년)

According to Stratistics MRC, the Global Ebook Market is accounted for $20.11 billion in 2025 and is expected to reach $31.26 billion by 2032 growing at a CAGR of 6.5% during the forecast period. An eBook, or electronic book, is a digital version of a printed book that can be read on electronic devices such as eReaders, tablets, smartphones, and computers. It offers the same content as a physical book but in a portable, accessible format. EBooks often include features like adjustable fonts, hyperlinks, and multimedia elements, enhancing the reading experience. They are widely used for education, entertainment, and professional reference purposes.

According to a 2019 survey conducted by the National Literary Trust in the United Kingdom, 45% of youngsters aged 8 to 18 preferred to read on a digital device, while just 30% preferred print books.

Market Dynamics:

Driver:

Growing popularity of online learning and digital education

The convenience of accessing books on smartphones, tablets, and e-readers has led to a significant shift from traditional print media to digital formats. Educational institutions and self-learning platforms are adopting ebooks as a primary resource for teaching and learning. Additionally, advancements in e-learning tools and interactive content are enhancing the reading experience for users. The rising trend of self-publishing and digital libraries is further expanding the market. As digital education continues to grow, the demand for ebooks will continue to increase.

Restraint:

Digital piracy and copyright issues

The ease of copying and distributing digital files means that unauthorized versions of ebooks can spread rapidly across the internet, often without the author or publisher's permission. This illegal sharing leads to substantial revenue losses for creators and publishers, directly impacting their ability to invest in new content and innovation. While Digital Rights Management (DRM) technologies aim to prevent unauthorized access and copying, they are often circumvented, and the global nature of the internet makes enforcement of copyright laws challenging. This ongoing struggle with piracy necessitates continuous efforts in monitoring, legal action, and consumer education to protect intellectual property and ensure fair compensation for creative work.

Opportunity:

Expanding internet and mobile connectivity

Enhanced digital infrastructure is allowing users to access ebooks conveniently from anywhere at any time. The availability of affordable smartphones and tablets is driving higher ebook consumption, especially in developing regions. Government initiatives promoting online education and digital literacy are further supporting market expansion. Subscription-based models and cloud libraries are emerging as popular options for ebook distribution. As connectivity improves worldwide, ebooks will reach a broader audience and expand their market potential.

Threat:

High competition from free online content

Readers have access to a vast array of free articles, blogs, forums, and user-generated content, often providing immediate answers or entertainment without a paywall. This free content, coupled with the rise of ad-supported platforms and open-access initiatives, sets a high bar for paid ebooks. Publishers and authors must differentiate their offerings through superior quality, unique perspectives, in-depth research, or enhanced user experiences. The perception that information should be free makes it challenging to convince consumers to pay for digital books, intensifying competition and pressuring pricing models within the ebook industry.

Covid-19 Impact

The COVID-19 pandemic significantly influenced the Ebook Market, accelerating the shift toward digital reading. With physical bookstores closing, consumers increasingly turned to ebooks for entertainment and education. Online learning platforms saw a surge in demand, further driving ebook consumption. Post-pandemic, the trend toward digital reading has persisted due to convenience and accessibility. Publishers have continued to expand their digital offerings, ensuring users have access to a wide range of ebooks.

The tablets segment is expected to be the largest during the forecast period

The tablets segment is expected to account for the largest market share during the forecast period, due to their ease of use and enhanced reading experience. Tablets provide larger screens, better resolution, and advanced features like adjustable lighting for optimal reading comfort. E-readers are also gaining traction due to their eye-friendly displays and long battery life. The growing adoption of tablets among students and professionals is driving market growth.

The individual consumers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the individual consumers segment is predicted to witness the highest growth rate, due to increasing ebook purchases by personal readers. The availability of diverse genres and personalized reading experiences is attracting more individual consumers. Subscription services and bundled offerings provide cost-effective solutions for avid readers. The convenience of downloading and storing multiple books on a single device enhances user engagement.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its expanding digital infrastructure and increasing mobile penetration. Countries like China and India are leading ebook adoption, supported by government initiatives promoting digital education and online learning. Rapid urbanization and widespread internet connectivity are further boosting ebook consumption. The growing acceptance of digital content among students and professionals is driving sustained market demand.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to technological advancements and strong ebook sales in the U.S. and Canada. The presence of major ebook platforms and increasing preference for digital reading are key growth factors. Consumers in North America are adopting subscription-based models and interactive content, enhancing the market appeal. Rising investments in e-learning and digital publishing are further supporting market expansion.

Key players in the market

Some of the key players profiled in the Ebook Market include Amazon.com, Inc., Rakuten Kobo Inc., Apple Inc., Barnes & Noble, Inc., Google, Scribd Inc., Draft2Digital, Smashwords Inc., Lulu Press Inc., IngramSpark, Blurb Inc., Macmillan Publishers Ltd., HarperCollins Publishers LLC, Penguin Random House, and Hachette Livre.

Key Developments:

In May 2025, HarperOne announced it has acquired ETHEL: Faith, Hope, Family, and an Extraordinary American Life, a moving biography of her mother by human rights advocate Kerry Kennedy. This intimate portrait of Ethel Skakel Kennedy offers a unique window into the life of a woman whose compassion, resilience, and dedication to justice have left an indelible mark on American history.

In May 2023, Apple and Google jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorised tracking detection and alerts across iOS and Android platforms.

Product Types Covered:

• E-books
• Audiobooks
• Interactive E-books
• E-magazines/E-journals
• Other Product Types

Device Types Covered:

• Tablets
• Smartphones
• PCs/Laptops
• E-readers

Distribution Channels Covered:

• Online Retailers
• Subscription Services
• Publisher Direct Sales
• Libraries & Educational Platforms

Pricing Models Covered:

• Free
• One-Time Purchase
• Subscription-Based
• Rental or Time-Limited Access
• Freemium

End Users Covered:

• Individual Consumers
• Educational Institutions
• Corporate/Business
• Government Agencies
• Libraries
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Ebook Market, By Product Type

• 5.1 Introduction
• 5.2 E-books
• 5.3 Audiobooks
• 5.4 Interactive E-books
• 5.5 E-magazines/E-journals
• 5.6 Other Product Types

6 Global Ebook Market, By Device Type

• 6.1 Introduction
• 6.2 Tablets
• 6.3 Smartphones
• 6.4 PCs/Laptops
• 6.5 E-readers

7 Global Ebook Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Online Retailers
• 7.3 Subscription Services
• 7.4 Publisher Direct Sales
• 7.5 Libraries & Educational Platforms

8 Global Ebook Market, By Pricing Model

• 8.1 Introduction
• 8.2 Free
• 8.3 One-Time Purchase
• 8.4 Subscription-Based
• 8.5 Rental or Time-Limited Access
• 8.6 Freemium

9 Global Ebook Market, By End User

• 9.1 Introduction
• 9.2 Individual Consumers
• 9.3 Educational Institutions
• 9.4 Corporate/Business
• 9.5 Government Agencies
• 9.6 Libraries
• 9.7 Other End Users

10 Global Ebook Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Amazon.com, Inc.
• 12.2 Rakuten Kobo Inc.
• 12.3 Apple Inc.
• 12.4 Barnes & Noble, Inc.
• 12.5 Google
• 12.6 Scribd Inc.
• 12.7 Draft2Digital
• 12.8 Smashwords Inc.
• 12.9 Lulu Press Inc.
• 12.10 IngramSpark
• 12.11 Blurb Inc.
• 12.12 Macmillan Publishers Ltd.
• 12.13 HarperCollins Publishers LLC
• 12.14 Penguin Random House
• 12.15 Hachette Livre