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Home and garden in India registered strong growth in retail current value sales in 2024, supported by inflationary pressure on prices. Growth was faster than in 2023, driven by factors like rising disposable incomes, urbanisation and the rising consumer demand for high-quality, durable and aesthetically-pleasing products. Within homewares, a strong performance was fuelled by the cultural and social importance of the kitchen among Indian households, rising awareness of and interest in health-faci...

Euromonitor International's Home and Garden in India report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home and garden in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for home and garden?

MARKET DATA

• Table 1 Sales of Home and Garden by Category: Value 2019-2024
• Table 2 Sales of Home and Garden by Category: % Value Growth 2019-2024
• Table 3 NBO Company Shares of Home and Garden: % Value 2020-2024
• Table 4 LBN Brand Shares of Home and Garden: % Value 2021-2024
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
• Table 6 Distribution of Home and Garden by Format: % Value 2019-2024
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2024
• Table 8 Forecast Sales of Home and Garden by Category: Value 2024-2029
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

GARDENING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gardening is driven by urbanisation, rising environmental awareness and the popularity of sustainable, space-efficient solutions
• Bosch leads with innovative, durable solutions while Ikea India thrives through affordable, sustainable offerings and strong digital engagement
• Home improvement and gardening stores lead distribution by offering specialised products, engaging experiences and one-stop convenience

PROSPECTS AND OPPORTUNITIES

• Urbanisation and sustainable living are set to drive growth opportunities in gardening
• Consumer demographics to influence gardening in India
• Technological innovations are set to transform gardening in India

CATEGORY DATA

• Table 10 Sales of Gardening by Category: Value 2019-2024
• Table 11 Sales of Gardening by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Gardening: % Value 2020-2024
• Table 13 LBN Brand Shares of Gardening: % Value 2021-2024
• Table 14 Distribution of Gardening by Format: % Value 2019-2024
• Table 15 Forecast Sales of Gardening by Category: Value 2024-2029
• Table 16 Forecast Sales of Gardening by Category: % Value Growth 2024-2029

HOME FURNISHINGS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Indoor living dominates with beds the most dynamic performer as home furnishings thrives in India
• Godrej & Boyce heads home furnishings while Sheela Foam benefits from strong strategic campaigns
• Product variety, personalised services and strategic expansion characterise homewares and home furnishing stores

PROSPECTS AND OPPORTUNITIES

• Home furnishings is poised for significant development and growth over the forecast period
• Home furnishings' growth is set to be fuelled by a rising middle class, infrastructure investments, government support and retail modernisation
• Diverse consumer preferences and lifestyles to drive the demand for furniture

CATEGORY DATA

• Table 17 Sales of Home Furnishings by Category: Value 2019-2024
• Table 18 Sales of Home Furnishings by Category: % Value Growth 2019-2024
• Table 19 NBO Company Shares of Home Furnishings: % Value 2020-2024
• Table 20 LBN Brand Shares of Home Furnishings: % Value 2021-2024
• Table 21 LBN Brand Shares of Light Sources: % Value 2021-2024
• Table 22 Distribution of Home Furnishings by Format: % Value 2019-2024
• Table 23 Forecast Sales of Home Furnishings by Category: Value 2024-2029
• Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2024-2029

HOME IMPROVEMENT IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home improvement benefits from increasing disposable incomes, urbanisation and the growing popularity of DIY projects and eco-friendly solutions
• Asian Paints leads home improvement through a strong customer focus, innovation and wide service network
• Home improvement stores focus on transparent pricing, authentic products and customer-facing services

PROSPECTS AND OPPORTUNITIES

• Innovations and energy-efficient solutions are expected to enhance the appeal of home improvement projects
• Smart technology in homes is on the rise, driven by technological advancements, higher disposable incomes and supportive government policies
• Eco-friendly home improvement gains momentum amidst rising environmental awareness and the demand for "greener" living spaces

CATEGORY DATA

• Table 25 Sales of Home Improvement by Category: Value 2019-2024
• Table 26 Sales of Home Improvement by Category: % Value Growth 2019-2024
• Table 27 NBO Company Shares of Home Improvement: % Value 2020-2024
• Table 28 LBN Brand Shares of Home Improvement: % Value 2021-2024
• Table 29 Distribution of Home Improvement by Format: % Value 2019-2024
• Table 30 Forecast Sales of Home Improvement by Category: Value 2024-2029
• Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2024-2029

HOMEWARES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Economic growth and India's expanding middle class drive the demand for high-quality, durable and aesthetically-pleasing homewares
• TTK Prestige leads while FnS International provides dynamism
• Specialist retailers dominate with a wide reach and quality product offer

PROSPECTS AND OPPORTUNITIES

• Omnichannel retail strategies are set to make homewares more accessible to a wider audience
• Innovations and high-tech product developments to improve the consumer experience and cater to modern lifestyles and preferences
• Consumer demand, supportive regulations and tech advancements to drive long-term growth for sustainable and biodegradable homewares

CATEGORY DATA

• Table 32 Sales of Homewares by Category: Value 2019-2024
• Table 33 Sales of Homewares by Category: % Value Growth 2019-2024
• Table 34 Sales of Homewares by Material: % Value 2019-2024
• Table 35 NBO Company Shares of Homewares: % Value 2020-2024
• Table 36 LBN Brand Shares of Homewares: % Value 2021-2024
• Table 37 Distribution of Homewares by Format: % Value 2019-2024
• Table 38 Forecast Sales of Homewares by Category: Value 2024-2029
• Table 39 Forecast Sales of Homewares by Category: % Value Growth 2024-2029