몰입형 마케팅 서비스 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the immersive marketing services market size is projected to expand from USD 3.87 billion in 2025 and USD 4.62 billion in 2026 to USD 11.28 billion by 2031, registering a CAGR of 19.55% between 2026 to 2031.

This report is Segmented by Application (Virtual Commerce and Try-On Experiences, Product Launches and Demonstrations, Social Media and Creator Campaign, and More), End-Use Industry (Retail and E-Commerce, Automotive, Media and Entertainment, Travel and Hospitality, Real Estate, Healthcare, Sports and Fitness, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Immersive Marketing Services Market Trends and Insights

Rising Demand for Participatory Brand Engagement

The immersive marketing services market is benefiting as advertisers seek active forms of brand engagement. SugarXR reported that products with AR or 3D content converted 94% higher than products without it, while average AR dwell time was 4x longer than video engagement. The IAB reported that 41% of U.S. advertising buyers expected to increase in-person and experiential spending in 2026. Kantar identified sponsored events as the fastest-growing paid channel in 2025, with a net 22% of marketers shifting budget allocation toward them. Participation also allows brands to collect first-party behavioral signals at the moment of interaction. That capability becomes more valuable as third-party signals decline across browsers and mobile environments.

Brand Budget Shift Toward Experiential and Interactive Media

The immersive marketing services market is also supported by a more durable shift in media planning. The IAB documented continued interest in in-person and experiential formats, with 41% of U.S. buyers planning higher spending during 2026. Kantar reported that event sponsorships led paid-channel growth globally in 2025. The 2026 FIFA World Cup and Winter Olympics are supporting additional sponsorship activation across major markets. Buyers are seeking formats that combine live participation, digital content, and measurable audience response. This creates more demand in the immersive marketing services market for agencies and technology providers that can deliver connected campaigns rather than isolated events.

High Production Costs and Integration Complexity

The immersive marketing services market still requires substantial upfront spending for full-scale projects. Custom WebXR environments, digital twins, and physical-digital activations need specialized production and technical resources. Mondelez invested USD 40 million in an AI marketing content platform in October 2025 and targeted advertising production cost reductions of 30-50%. AR try-on programs also need connections to commerce platforms, CRM systems, and analytics tools. Microsoft reported that Unilever used digital-twin workflows to reduce content-production timelines from months to days and costs by 50%. Many mid-market brands in the immersive marketing services market do not yet have the internal capability to deploy these workflows at scale.

Other drivers and restraints analyzed in the detailed report include:

1. AR-Enabled Commerce and Virtual Try-On Adoption
2. Social Platforms and Creator Tools Normalize Immersive Campaigns
3. ROI Measurement Standards Remain Immature

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Advertising and branding held 31.64% of the immersive marketing services market size in 2025. Its position reflects an established role in campaigns that combine physical events, digital media, and in-store activity. Product launches and demonstrations remain important in automotive, consumer electronics, and luxury goods, where virtual walk-arounds can extend product reveals and related media coverage. Social media and creator campaigns have expanded with lower-cost AR tools from Snap Lens Studio and TikTok Effect House. These tools let creators and agencies design and distribute effects more quickly than earlier production models.

Virtual commerce and try-on experiences are projected to expand at a CAGR of 23.07% through 2031. Genlook recorded a 3.1x add-to-cart difference for sessions that used try-on tools in the second quarter of 2026. This has moved the format closer to a direct revenue tool for retailers. The immersive marketing services industry benefits when brands can connect campaign activity to conversion and return reduction. AI-powered 2D-to-3D conversion can create product models from standard photography, reducing an asset-production constraint that previously limited use among smaller brands.

Complete Report Scope:

• By Application
  • Advertising and Branding
  • Product Launches and Demonstrations
  • Social Media and Creator Campaigns
  • Virtual Commerce and Try-On Experiences
• By End-use Industry
  • Retail and E-commerce
  • Automotive
  • Media and Entertainment
  • Travel and Hospitality
  • Real Estate
  • Healthcare
  • Education
  • BFSI
  • Sports and Fitness
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Chile
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Singapore
    • Indonesia
    • Rest of Asia-Pacific
  • Middle East
    • United Arab Emirates
    • Saudi Arabia
    • Turkey
    • Qatar
    • Rest of Middle East
  • Africa
    • South Africa
    • Egypt
    • Nigeria
    • Kenya
    • Rest of Africa

Geography Analysis

North America held 38.42% of the immersive marketing services market in 2025. The region combines large brand advertisers, technology-focused agencies, and consumers familiar with AR social commerce and gaming. The United States is the main national market, supported by World Cup co-hosting, Winter Olympics sponsorships, and election-related activation spending in 2026. The IAB finding that 41% of U.S. buyers expected to increase experiential spending indicates demand across consumer goods, technology, financial services, and retail. Canada contributes through gaming, entertainment, and direct-to-consumer retail, while Mexico benefits from smartphone adoption and World Cup momentum.

Asia-Pacific is projected to record the fastest regional CAGR at 23.31% from 2026 to 2031. China has a mature AR commerce base through Alibaba's Taobao and ByteDance's Douyin platforms. South Korea's broad 5G coverage supports low-latency WebXR and spatial-computing experiences. India is projected to post the highest national CAGR in Asia-Pacific, supported by a young consumer base, rising network access, and low virtual try-on penetration. India's Digital Personal Data Protection Act is also shaping the handling of biometric and gaze data in the immersive marketing services market.

Europe accounted for 26% of broader global experiential marketing spending in 2026, led by the United Kingdom, Germany, and France. The United Kingdom's agency base, luxury retail activity, and Germany's trade-fair culture support high-production AR programs and digital-twin-enabled exhibits. France and Spain are gaining importance, with Jack Morton opening an Iberia office in Barcelona in March 2026. South America, the Middle East, and Africa remain smaller but offer longer-term opportunities through sports, tourism, mobile internet access, and direct-to-consumer retail development.

1. Jack Morton Worldwide, Inc.
2. GMR Marketing, LLC
3. NEXT/NOW LLC
4. Sector 5 Digital, LLC
5. Freeman Company, LLC
6. Groove Jones LLC
7. Rock Paper Reality
8. BRC Imagination Arts, Inc.
9. Momentum Worldwide
10. George P. Johnson Experience Marketing
11. ASTOUND Group
12. Verve The Live Agency
13. Opus Agency
14. DEEPlocal Inc.
15. Amplify
16. 2Heads
17. Collaborate Global
18. Spiro
19. 160over90 LLC
20. Auditoire

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Rising Demand for Participatory Brand Engagement
  • 4.2.2 Brand Budget Shift Toward Experiential and Interactive Media
  • 4.2.3 AR-Enabled Commerce and Virtual Try-On Adoption
  • 4.2.4 Social Platforms and Creator Tools Normalize Immersive Campaigns
  • 4.2.5 Commerce Media and Gaming Platforms Open New Immersive Inventory
  • 4.2.6 Generative AI and Digital Twins Reduce 3D Content Costs
• 4.3 Market Restraints
  • 4.3.1 High Production Costs and Integration Complexity
  • 4.3.2 ROI Measurement Standards Remain Immature
  • 4.3.3 Biometric and Gaze-Tracking Compliance Risk
  • 4.3.4 Browser and Device Fragmentation for WebAR and WebXR Deployment
• 4.4 Industry Value-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Buyers
  • 4.8.3 Bargaining Power of Suppliers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Application
  • 5.1.1 Advertising and Branding
  • 5.1.2 Product Launches and Demonstrations
  • 5.1.3 Social Media and Creator Campaigns
  • 5.1.4 Virtual Commerce and Try-On Experiences
• 5.2 By End-use Industry
  • 5.2.1 Retail and E-commerce
  • 5.2.2 Automotive
  • 5.2.3 Media and Entertainment
  • 5.2.4 Travel and Hospitality
  • 5.2.5 Real Estate
  • 5.2.6 Healthcare
  • 5.2.7 Education
  • 5.2.8 BFSI
  • 5.2.9 Sports and Fitness
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
  • 5.3.2 South America
    • 5.3.2.1 Brazil
    • 5.3.2.2 Argentina
    • 5.3.2.3 Chile
    • 5.3.2.4 Rest of South America
  • 5.3.3 Europe
    • 5.3.3.1 Germany
    • 5.3.3.2 United Kingdom
    • 5.3.3.3 France
    • 5.3.3.4 Italy
    • 5.3.3.5 Spain
    • 5.3.3.6 Russia
    • 5.3.3.7 Rest of Europe
  • 5.3.4 Asia-Pacific
    • 5.3.4.1 China
    • 5.3.4.2 Japan
    • 5.3.4.3 India
    • 5.3.4.4 South Korea
    • 5.3.4.5 Australia
    • 5.3.4.6 Singapore
    • 5.3.4.7 Indonesia
    • 5.3.4.8 Rest of Asia-Pacific
  • 5.3.5 Middle East
    • 5.3.5.1 United Arab Emirates
    • 5.3.5.2 Saudi Arabia
    • 5.3.5.3 Turkey
    • 5.3.5.4 Qatar
    • 5.3.5.5 Rest of Middle East
  • 5.3.6 Africa
    • 5.3.6.1 South Africa
    • 5.3.6.2 Egypt
    • 5.3.6.3 Nigeria
    • 5.3.6.4 Kenya
    • 5.3.6.5 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Jack Morton Worldwide, Inc.
  • 6.4.2 GMR Marketing, LLC
  • 6.4.3 NEXT/NOW LLC
  • 6.4.4 Sector 5 Digital, LLC
  • 6.4.5 Freeman Company, LLC
  • 6.4.6 Groove Jones LLC
  • 6.4.7 Rock Paper Reality
  • 6.4.8 BRC Imagination Arts, Inc.
  • 6.4.9 Momentum Worldwide
  • 6.4.10 George P. Johnson Experience Marketing
  • 6.4.11 ASTOUND Group
  • 6.4.12 Verve The Live Agency
  • 6.4.13 Opus Agency
  • 6.4.14 DEEPlocal Inc.
  • 6.4.15 Amplify
  • 6.4.16 2Heads
  • 6.4.17 Collaborate Global
  • 6.4.18 Spiro
  • 6.4.19 160over90 LLC
  • 6.4.20 Auditoire

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-space and unmet-need assessment