IT 하드웨어 리프레시 주기 최적화 소프트웨어 시장 : 시장 점유율 분석, 업계 동향 및 통계, 성장 예측(2026-2031년)

According to Mordor Intelligence, the IT hardware refresh cycle optimization software market size is projected to expand from USD 1.24 billion in 2025 and USD 1.43 billion in 2026 to USD 3.18 billion by 2031, registering a CAGR of 17.33% between 2026 and 2031.

This report is Segmented by Deployment Model (Cloud, On-Premise, and Hybrid), Enterprise Size (Large Enterprises, and Small and Medium Enterprises), Application (Hardware Lifecycle Analytics and Asset Performance Management, and More), End User (IT and Telecom, BFSI, Industrial Manufacturing, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global IT Hardware Refresh Cycle Optimization Software Market Trends and Insights

Growth of Enterprise Hardware Refresh Backlogs

Deferred hardware spending from 2022 to 2024 left many enterprises with a larger-than-usual set of devices nearing the end of life, creating a durable demand pool for the IT Hardware Refresh Cycle Optimization Software Market. The issue is not only the age of devices; delayed replacements also weakened asset records and made it harder for IT teams to know what was still active, repairable, or ready for redeployment. In the IT Hardware Refresh Cycle Optimization Software Market, this has raised interest in software that can clean discovery data, classify device condition, and support replacement timing with clearer rules. The result is a shift away from occasional refresh projects toward continuous lifecycle oversight, which gives vendors more room to sell broader platforms rather than narrow tools. That pattern keeps the IT Hardware Refresh Cycle Optimization Software Market tied to operating discipline as much as to hardware demand.

Windows and Endpoint Operating System End-Of-Support Waves

Microsoft ended support for Windows 10 on October 14, 2025, prompting many organizations to review their large endpoint estates in a more structured way. In the IT Hardware Refresh Cycle Optimization Software Market, the operating system deadline mattered because it forced companies to identify devices that could move to Windows 11 and those that needed replacement. That audit process often uncovered missing serial numbers, stale records, and unmanaged devices, thereby increasing the value of discovery, lifecycle scoring, and replacement planning functions within the IT Hardware Refresh Cycle Optimization Software Market. Microsoft also set out a paid Extended Security Updates path, which made the cost of delaying change easier for buyers to compare against refresh planning tools and device upgrades. With Microsoft Office 2021 and LTSC 2021 support due to expire in October 2026, the IT Hardware Refresh Cycle Optimization Software Market continues to benefit from a follow-on compliance cycle already in motion.

Integration Complexity Across ITSM, EAM, and Procurement Stacks

The IT Hardware Refresh Cycle Optimization Software Market still faces a significant barrier: complex system environments that combine legacy service tools, procurement modules, and separate asset databases. Seventy percent of organizations cite interoperability with legacy ITSM systems as the main implementation barrier, underscoring how common this issue remains. In practice, that means even buyers who want better refresh planning may move slowly if discovery data, contract data, and service records do not align. The IT Hardware Refresh Cycle Optimization Software Market, therefore, favors vendors that can offer strong connectors and a cleaner path into mixed environments. Until those connections become easier to deploy, implementation effort will continue to slow some purchases in large accounts.

Other drivers and restraints analyzed in the detailed report include:

1. Shift From Reactive Inventory to Predictive Lifecycle Optimization
2. Audit Pressure From Software And Hardware Compliance Gaps
3. Data Quality Gaps In Asset Discovery And Utilization Records

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Cloud-based deployment accounted for 65.74% of revenue in 2025, keeping this model at the center of the IT Hardware Refresh Cycle Optimization Software Market. That lead came from an easier rollout, lower upfront infrastructure costs, and the ability to monitor device estates across dispersed workforces from a single environment. In the IT Hardware Refresh Cycle Optimization Software Market, cloud delivery also helped buyers move faster when spreadsheet tracking or isolated tools no longer gave enough visibility. The segment remained especially relevant for organizations that had expanded hybrid work and needed a single view of assets across multiple locations.

Hybrid deployment is projected to grow at a 18.05% CAGR through 2031, making it the faster-moving option where legacy infrastructure still matters. ISO/IEC TS 19770-10:2025 supports structured ITAM implementation across mixed environments, and that aligns with the appeal of hybrid architectures that combine cloud analytics with local discovery and control. Many large buyers want cloud-side planning tools while keeping some discovery or record systems on premises for control, security, or residency needs. That makes hybrid a practical middle ground in the IT Hardware Refresh Cycle Optimization Software Market, especially where full migration would add unnecessary disruption.

Large enterprises captured 64.12% of the IT Hardware Refresh Cycle Optimization Software market share in 2025, reflecting the depth of their asset estates and the greater need for multi-region governance. These buyers usually have more mature service management environments, which have historically made them early adopters of lifecycle optimization software. In the IT Hardware Refresh Cycle Optimization Software Market, large accounts also tend to prefer integrated platforms that connect discovery, service records, and approval workflows. Their scale gives vendors larger contract values, but it also raises expectations around integration depth and process fit.

Small and medium enterprises are forecast to grow at a 18.21% CAGR through 2031, indicating that access barriers are starting to come down in the IT Hardware Refresh Cycle Optimization Software Market. SaaS delivery and simplified onboarding have made it easier for smaller firms to adopt structured refresh planning without building a large internal ITAM team. Freshworks has also expanded Freshservice with embedded discovery and dependency mapping, which supports the kind of simpler, broader visibility that smaller organizations often need first. As a result, the IT Hardware Refresh Cycle Optimization Software industry is opening to buyers that once relied on manual lists, local spreadsheets, or ad hoc replacement decisions.

Complete Report Scope:

• By Deployment Model
  • Cloud
  • On-Premise
  • Hybrid
• By Enterprise Size
  • Large Enterprises
  • Small and Medium Enterprises
• By Application
  • Hardware Lifecycle Analytics and Asset Performance Management
  • Refresh Planning and Replacement Optimization
  • Procurement, Redeployment and Reallocation Optimization
  • Warranty and Support Contract Optimization
  • Audit, Compliance and Asset Governance
• By End User
  • IT and Telecom
  • BFSI
  • Industrial Manufacturing
  • Energy and Utilities
  • Oil and Gas
  • Retail and E-Commerce
  • Construction and Infrastructure
  • Government and Public Sector
  • Other End Users
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia-Pacific
  • Middle East and Africa
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Rest of Africa

Geography Analysis

Europe held a 34.56% share in 2025, making it the largest region in the IT Hardware Refresh Cycle Optimization Software Market. The region's demand base is supported by organizations that need a documented view of assets, repair options, and disposition steps across regulated operating environments. The European Union's Right to Repair Directive requires member states to adopt the rules into national law by July 31, 2026, thereby extending the relevance of repair-versus-replace decisions within hardware programs. The Basel Convention's e-waste amendments, effective from January 1, 2025, add further weight to controlled end-of-life handling and clearer movement of used equipment across borders. In the IT Hardware Refresh Cycle Optimization Software Market, these policy conditions help keep Europe at the forefront, as hardware refresh is increasingly linked to documentation quality and asset management discipline.

North America remained the second-largest region in the IT Hardware Refresh Cycle Optimization Software Market because many large enterprises there already run mature service and asset management programs. The Windows 10 end-of-support deadline had a clear effect on large endpoint estates, making structured inventory review and replacement planning more urgent for many buyers. The region also benefits from the presence of major platform vendors that sell broader service, security, and asset workflows into established enterprise accounts. That combination keeps North America closely tied to the product direction and revenue base of the IT Hardware Refresh Cycle Optimization Software Market.

Asia-Pacific is set to grow at an 18.34% CAGR through 2031, making it the fastest-growing regional block in the IT Hardware Refresh Cycle Optimization Software Market. Growth in the region is supported by ongoing digitization, data-center build-out, and new enterprise investment linked to manufacturing shifts and local infrastructure programs. The IT Hardware Refresh Cycle Optimization Software market in Asia-Pacific is growing as new device estates require structured tracking earlier in their life cycles, not only after assets become hard to manage. South America, the Middle East, and Africa remain at an earlier stage, though multinational operating standards are helping create demand in selected countries. Over time, those regions should see wider adoption as lifecycle governance becomes more formal and less reliant on manual recordkeeping.

1. ServiceNow, Inc.
2. Flexera Software LLC
3. Ivanti, Inc.
4. BMC Software, Inc.
5. USU Software AG
6. Snow Software AB
7. Lansweeper NV
8. Freshworks Inc.
9. Zoho Corporation Private Limited
10. Asset Panda LLC
11. InvGate S.R.L.
12. SysAid Technologies Ltd.
13. Matrix42 AG
14. OpenText Corporation
15. Axonius, Inc.
16. 4me, Inc.
17. TOPdesk Nederland B.V.
18. Oomnitza, Inc.
19. Aspera GmbH
20. Streamline, Inc.
21. Device42, Inc.
22. Cherwell Software, LLC

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Growth of Enterprise Hardware Refresh Backlogs
  • 4.2.2 Windows and Endpoint Operating System End-of-Support Waves
  • 4.2.3 Shift From Reactive Inventory to Predictive Lifecycle Optimization
  • 4.2.4 Audit Pressure From Software and Hardware Compliance Gaps
  • 4.2.5 AI-Based Failure Prediction and Replacement Timing
  • 4.2.6 Sustainability-Linked Asset Renewal and E-Waste Reduction Goals
• 4.3 Market Restraints
  • 4.3.1 Integration Complexity Across ITSM, EAM, and Procurement Stacks
  • 4.3.2 Data Quality Gaps in Asset Discovery and Utilization Records
  • 4.3.3 Budget Deferral in Mid-Market and Public Sector Buyers
  • 4.3.4 Resistance to Policy-Driven Replacement Decisions
• 4.4 Industry Value-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Buyers
  • 4.7.2 Bargaining Power of Suppliers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Deployment Model
  • 5.1.1 Cloud
  • 5.1.2 On-Premise
  • 5.1.3 Hybrid
• 5.2 By Enterprise Size
  • 5.2.1 Large Enterprises
  • 5.2.2 Small and Medium Enterprises
• 5.3 By Application
  • 5.3.1 Hardware Lifecycle Analytics and Asset Performance Management
  • 5.3.2 Refresh Planning and Replacement Optimization
  • 5.3.3 Procurement, Redeployment and Reallocation Optimization
  • 5.3.4 Warranty and Support Contract Optimization
  • 5.3.5 Audit, Compliance and Asset Governance
• 5.4 By End User
  • 5.4.1 IT and Telecom
  • 5.4.2 BFSI
  • 5.4.3 Industrial Manufacturing
  • 5.4.4 Energy and Utilities
  • 5.4.5 Oil and Gas
  • 5.4.6 Retail and E-Commerce
  • 5.4.7 Construction and Infrastructure
  • 5.4.8 Government and Public Sector
  • 5.4.9 Other End Users
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia
    • 5.5.4.6 Rest of Asia-Pacific
  • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
      • 5.5.5.1.1 Saudi Arabia
      • 5.5.5.1.2 United Arab Emirates
      • 5.5.5.1.3 Turkey
      • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
      • 5.5.5.2.1 South Africa
      • 5.5.5.2.2 Egypt
      • 5.5.5.2.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 ServiceNow, Inc.
  • 6.4.2 Flexera Software LLC
  • 6.4.3 Ivanti, Inc.
  • 6.4.4 BMC Software, Inc.
  • 6.4.5 USU Software AG
  • 6.4.6 Snow Software AB
  • 6.4.7 Lansweeper NV
  • 6.4.8 Freshworks Inc.
  • 6.4.9 Zoho Corporation Private Limited
  • 6.4.10 Asset Panda LLC
  • 6.4.11 InvGate S.R.L.
  • 6.4.12 SysAid Technologies Ltd.
  • 6.4.13 Matrix42 AG
  • 6.4.14 OpenText Corporation
  • 6.4.15 Axonius, Inc.
  • 6.4.16 4me, Inc.
  • 6.4.17 TOPdesk Nederland B.V.
  • 6.4.18 Oomnitza, Inc.
  • 6.4.19 Aspera GmbH
  • 6.4.20 Streamline, Inc.
  • 6.4.21 Device42, Inc.
  • 6.4.22 Cherwell Software, LLC

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment