IT 하드웨어 구독 및 DaaS(Device-as-a-Service) : 시장 점유율 분석, 산업 동향 및 통계 데이터, 성장 예측(2026-2031년)

According to Mordor Intelligence, the IT hardware subscription and device-as-a-service market size is expected to increase from USD 14.46 billion in 2025 to USD 17.67 billion in 2026 and reach USD 48.15 billion by 2031, growing at a CAGR of 22.2% over 2026-2031.

This report is Segmented by Device Type (Laptops and Notebooks Desktops and Workstations, and More), Service Type (Hardware-Only Subscription, Hardware Plus Software Support, and More), End-User Industry (IT and Telecom, Healthcare, and More), Organization Size (Large Enterprises, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global IT Hardware Subscription and Device-as-a-Service (DaaS) Market Trends and Insights

Surge in Hybrid Work Adoption

Hybrid work has shifted from contingency to norm, with 96% of organizations embedding distributed policies by 2025. More than half of the United States' knowledge workers now operate remotely at least once per week, driving persistent demand for rapid device shipping, imaging, and retrieval. Device-as-a-service platforms automate these workflows, reducing the average onboarding time from days to hours. Gartner projects managed device lifecycle penetration will climb to 70% by 2028, underscoring how permanent the model has become. Firms that cling to capital-ownership models face rising IT labor overhead and longer response times, handicapping talent attraction in an era where seamless remote technology is the baseline.

Preference for OPEX-Based IT Budgets

Volatile macro conditions have prompted finance chiefs to favor predictable monthly outlays. A Q1 2026 survey showed 68% of CFOs expect IT costs to rise, but are reluctant to approve large capital allotments. Subscription contracts convert lumpy purchases into smooth expenses, quickening approval cycles and improving cash flow visibility. Capgemini research indicates that on-demand technology's share of total IT budgets should climb from 29% in 2025 to 41% by 2027. Smaller firms benefit most, sidestepping credit constraints while refreshing hardware more frequently without multi-quarter capital reviews.

Data Sovereignty Concerns

Laws such as India's Digital Personal Data Protection Act and the European Union's GDPR mandate that certain user telemetry and credentials remain inside national borders.DaaS vendors must maintain regional data centers, which increases costs and delays rollout schedules. Multinational corporations face significant challenges when providers fail to deliver unified platforms that operate seamlessly across all jurisdictions. This lack of integration often results in fragmented management systems, leading to inefficiencies and operational complexities. Additionally, the increased compliance requirements in heavily regulated markets contribute to higher administrative costs.

Other drivers and restraints analyzed in the detailed report include:

1. Security-Driven Rapid Refresh Cycles
2. Expansion of 5G-Edge Devices
3. Vendor Lock-In Anxiety

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The laptops cohort accounted for 41.8% of 2025 revenue, underscoring its role as the default productivity anchor in the IT hardware subscription and device-as-a-service market. However, smartphones and handhelds are expected to post a 24.8% CAGR to 2031, reflecting expanding 5G field applications and ruggedized use cases in logistics and retail. Rugged handhelds equipped with scanners and RFID readers are displacing legacy PDAs as enterprises seek unified mobility stacks managed through a single console. Tablets maintain traction in education and bedside clinical workflows, though limited enterprise software compatibility curbs broader uptake. Desktops and workstations persist in engineering, design, and trading floors where high compute density and multi-monitor arrays remain essential.

Peripherals and accessories, while a smaller slice of the IT hardware subscription and device-as-a-service market, are now bundled into most contracts. HP's 2025 refurbished-peripheral expansion shows enterprises will accept remanufactured monitors and docks to hit sustainability targets.Device preferences are fragmenting along vertical lines. Developers favor high-end laptops, healthcare leans on antimicrobial tablets, and retail pushes rugged smartphones. Providers that allow mid-term swaps and support mixed fleets will capture disproportionate growth as buyers fine-tune configurations to emerging workflow demands.

Full lifecycle management services represented 37.2% of 2025 revenue and are on pace for a 25.6% CAGR, the fastest within the IT hardware subscription and device-as-a-service market size. Contracts covering procurement, deployment, monitoring, repair, refresh, and certified disposal deliver single-vendor accountability. A 2026 Forrester study quantified savings at up to EUR 1,000 (USD 1,130) per device plus 6.5 hours of IT labor across a three-year term. Hardware-only subscriptions remain popular in government contexts where agencies keep imaging and security tasks in-house. Hybrid bundles that include operating system licenses and endpoint security resonate with SMEs needing turnkey support.

Environmental, social, and governance disclosure is steering buyers toward offerings such as Lenovo's TruScale DaaS for Sustainability, which embeds CO2 tracking dashboards and carbon offsets. Hardware plus managed service tiers now package AI-driven analytics that forecast component failures, further reducing downtime. Service selection is becoming a proxy for IT maturity. Early adopters delegate the end-to-end lifecycle, whereas sophisticated enterprises cherry-pick discrete modules that complement internal skill sets.

Complete Report Scope:

• By Device Type
  • Laptops and Notebooks
  • Desktops and Workstations
  • Tablets
  • Smartphones and Handhelds
  • Peripherals and Accessories
• By Service Type
  • Hardware-Only Subscription
  • Hardware plus Software Support
  • Hardware plus Managed Services
  • Full Lifecycle Management Services
• By End User Industry
  • IT and Telecom
  • Banking, Financial Services and Insurance
  • Healthcare
  • Education
  • Government and Public Sector
  • Retail and E-Commerce
  • Manufacturing
  • Rest of End User Industries
• By Organization Size
  • Large Enterprises
  • Small and Medium Enterprises
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • Germany
    • United Kingdom
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia-Pacific
  • Middle East
    • Saudi Arabia
    • United Arab Emirates
    • Rest of Middle East
  • Africa
    • South Africa
    • Nigeria
    • Rest of Africa

Geography Analysis

North America accounted for 34.7% of the total revenue in the IT hardware subscription and device-as-a-service market in 2025. Enterprises in the United States, particularly in the technology, finance, and healthcare sectors, spearheaded large-scale deployments to support hybrid work models and comply with stringent compliance requirements. A 2026 survey revealed that 58% of US knowledge workers worked remotely at least one day per week, driving sustained demand for efficient device provisioning. Similarly, Canada followed this trend, with the education and public sectors adopting flexible, seasonal fleet solutions. Regional service providers are increasingly differentiating themselves by offering AI-driven support systems that predict hardware failures and automatically dispatch replacement parts, reflecting a maturing and competitive market landscape.

In Europe, market growth is driven by right-to-repair regulations, circular economy initiatives, and ambitious carbon-reduction goals. Key markets such as Germany, the United Kingdom, and France are leading adoption, often requiring carbon-neutral hardware and detailed chain-of-custody documentation. Lenovo's carbon-tracking portal has gained traction in the region, while GDPR compliance necessitates localized data centers, increasing operational costs for vendors. Meanwhile, Russia faces significant constraints due to sanctions limiting access to Western hardware imports, redirecting demand to domestic manufacturers with less advanced device-as-a-service capabilities.

The Asia-Pacific region is emerging as the fastest-growing market, projected to achieve a 24.2% CAGR through 2031 in the IT hardware subscription and device-as-a-service segment. China's preference for domestic suppliers poses challenges for foreign companies, although substantial investments in digital government initiatives are expanding the overall market opportunity. In India, the introduction of data-protection laws complicates cross-border data flows but simultaneously benefits regional providers that comply with local hosting requirements. Japan and South Korea are leveraging their advanced 5G infrastructure to support latency-sensitive edge workloads, financed through subscription-based models. In South America, Brazil leads the market, although currency fluctuations present pricing challenges. Meanwhile, in the Middle East, smart-city projects in Saudi Arabia and the United Arab Emirates are driving demand for high-value, multi-device contracts. Africa remains in the early stages of adoption, but smartphone-centric subscription models in countries like Kenya and Nigeria highlight potential growth opportunities as mobile broadband infrastructure continues to expand.

1. HP Inc.
2. Dell Technologies Inc.
3. Lenovo Group Limited
4. Apple Inc.
5. Acer Inc.
6. ASUSTeK Computer Inc.
7. Samsung Electronics Co., Ltd.
8. Microsoft Corporation
9. Fujitsu Limited
10. Panasonic Holdings Corporation
11. Dynabook Inc.
12. Toshiba Corporation
13. LG Electronics Inc.
14. Huawei Technologies Co., Ltd.
15. Xiaomi Corporation
16. Getac Technology Corporation
17. Compal Electronics, Inc.
18. Wistron Corporation
19. Inventec Corporation
20. Pegatron Corporation

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surge in Hybrid Work Adoption among Enterprises
  • 4.2.2 Rising Preference for OPEX over CAPEX in IT Budgeting
  • 4.2.3 Rapid Device Refresh Cycles due to Security and Compliance Needs
  • 4.2.4 Expansion of 5G-Enabled Edge Devices Requiring Flexible Financing Models
  • 4.2.5 Integration of AI-Driven Predictive Maintenance in Device Management
  • 4.2.6 Bundling of Carbon-Neutral Hardware Subscription Offerings
• 4.3 Market Restraints
  • 4.3.1 Data Sovereignty Concerns in Cross-Border Device Management
  • 4.3.2 Vendor Lock-In Fears among Large Enterprises
  • 4.3.3 Inflation-Driven Hardware Cost Volatility Affecting Subscription Pricing
  • 4.3.4 Limited Partner Ecosystems in Emerging Economies
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Impact of Macroeconomic Factors on the Market
• 4.8 Porter's Five Forces Analysis
  • 4.8.1 Threat of New Entrants
  • 4.8.2 Bargaining Power of Suppliers
  • 4.8.3 Bargaining Power of Buyers
  • 4.8.4 Threat of Substitutes
  • 4.8.5 Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Device Type
  • 5.1.1 Laptops and Notebooks
  • 5.1.2 Desktops and Workstations
  • 5.1.3 Tablets
  • 5.1.4 Smartphones and Handhelds
  • 5.1.5 Peripherals and Accessories
• 5.2 By Service Type
  • 5.2.1 Hardware-Only Subscription
  • 5.2.2 Hardware plus Software Support
  • 5.2.3 Hardware plus Managed Services
  • 5.2.4 Full Lifecycle Management Services
• 5.3 By End User Industry
  • 5.3.1 IT and Telecom
  • 5.3.2 Banking, Financial Services and Insurance
  • 5.3.3 Healthcare
  • 5.3.4 Education
  • 5.3.5 Government and Public Sector
  • 5.3.6 Retail and E-Commerce
  • 5.3.7 Manufacturing
  • 5.3.8 Rest of End User Industries
• 5.4 By Organization Size
  • 5.4.1 Large Enterprises
  • 5.4.2 Small and Medium Enterprises
• 5.5 By Geography
  • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
  • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
  • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Russia
    • 5.5.3.5 Rest of Europe
  • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Rest of Asia-Pacific
  • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Rest of Middle East
  • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Nigeria
    • 5.5.6.3 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 HP Inc.
  • 6.4.2 Dell Technologies Inc.
  • 6.4.3 Lenovo Group Limited
  • 6.4.4 Apple Inc.
  • 6.4.5 Acer Inc.
  • 6.4.6 ASUSTeK Computer Inc.
  • 6.4.7 Samsung Electronics Co., Ltd.
  • 6.4.8 Microsoft Corporation
  • 6.4.9 Fujitsu Limited
  • 6.4.10 Panasonic Holdings Corporation
  • 6.4.11 Dynabook Inc.
  • 6.4.12 Toshiba Corporation
  • 6.4.13 LG Electronics Inc.
  • 6.4.14 Huawei Technologies Co., Ltd.
  • 6.4.15 Xiaomi Corporation
  • 6.4.16 Getac Technology Corporation
  • 6.4.17 Compal Electronics, Inc.
  • 6.4.18 Wistron Corporation
  • 6.4.19 Inventec Corporation
  • 6.4.20 Pegatron Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment